Craft an Internal Communications Strategy
Choose communications empowerment over ownership to enable organizational strategy.
- Communicating effectively is even more challenging in today's operating environment. Business ‒ and the world of work ‒ is in a state of flux, and cutting through the noise is increasingly difficult.
- While internal communications are considered critical, efforts are not always strategic. Without effective communication channels, employees report higher dissatisfaction and lower engagement (Gallagher, 2022).
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Speak With An Analyst.
- Get on-demand project support
- Get advice, coaching, and insight at key project milestones
- Go through a Guided Implementation to help you get through your project
Our Advice
Critical Insight
- Choose internal communications empowerment over ownership to enable organizational strategy.
- Empowerment starts with the clarity, tools, and capability to communicate effectively and guarantees an exchange downwards and upwards.
Impact and Result
- Craft an effective internal communications strategy with the main purpose to enable the organization to meet its strategic goals.
- Execute the communications strategy by empowering everyone in the organization to communicate effectively. Provide them with the tools, tactics, and messages to drive strategic internal communication.
About McLean & Company
McLean & Company is an HR research and advisory firm providing practical solutions to human resources challenges via executable research, tools, diagnostics, and advisory services that have a clear and measurable impact on your business.
What Is a Blueprint?
A blueprint is designed to be a roadmap, containing a methodology and the tools and templates you need to solve your HR problems.
Each blueprint can be accompanied by a Guided Implementation that provides you access to our world-class analysts to help you get through the project.
Need Extra Help?
Speak With An Analyst
Get the help you need in this 4-phase advisory process. You'll receive 10 touchpoints with our researchers, all included in your membership.
Guided Implementation 1: Define internal communications objectives
- Call 1: Confirm appropriate strategy discovery activities.
- Call 2: Determine internal communication objectives, key results, and metrics based on organizational goals.
Guided Implementation 2: Analyze the current situation and perform a gap analysis
- Call 1: Review quantitative and qualitative data to identify themes, trends, and insights.
- Call 2: Discuss possible employee segments and plan for audience profiling.
- Call 3: Evaluate internal communications audit results, discuss strengths, weaknesses, opportunities, and threats to summarize current state.
- Call 4: Analyze critical gaps and outline strategic action items.
Guided Implementation 3: Create an internal communications guide
- Call 1: Review McLean & Company’s Internal Communications Guide Template and customize to suit your organization.
Guided Implementation 4: 4. Share the strategy, plan tactics, and measure success
- Call 1: Discuss appropriate feedback mechanisms and how to implement them.
- Call 2: Plan for rollout of the internal communications strategy and continued support for communicators.
- Call 3: Review metrics and determine success of key results.
Contributors
- Melodie Barnett, Managing Partner, Pivot Communication, and co-author of the book, An Honest Living: Be Wildly Successful Without Being a Jerk
- Priya Bates, Accredited Business Communicator, MC, CMP, IABC Fellow, President, Inner Strength Communication Inc.
- Ally Bunin, Senior Vice President, Employee Practice, MSL Group
- Tyler Cook, Internal Communication & Public Relations Consultant
- Ivana Di Millo, Director of Communications, City of Mississauga
- Richard Donovan, Global Head of Social Innovation & UK&I Head of Corporate Responsibility, Experian
- Morag Farquharson, Accredited Business Communicator
- Shel Holtz, Accredited Business Communicator, Director of Internal Communications, Webcor Builders
- Rob Manne, Creative Communications Consultant
- Melanie Anne Martin, CMS, Event Marketing Manager, Goldcorp
- Michele Martin, Accredited Business Communicator, Manager of Internal Communications, Strategic Priorities at London Health Sciences Centre
- Andrea Richter, Marketing and Human Resources Manager, NPT LLP Chartered Accountants
- Aniisu K. Verghese, India Corporate Communications Leader, TESCO HSC, Internal Communications leader, blogger, and author of Internal Communications: Insights, Practices and Models (Sage Publications, 2012)
- Scott Tabachnick, Director, Executive Projects & Partnerships, WE
- Stephanie Thornbury, Accredited Business Communicator, Senior Executive, Communication and Marketing, Inner Strength Communication Inc.
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