McLean & Company Usage and Citation Policy
The only proper way to reference McLean & Company when providing attribution is by use of our full company name, “McLean & Company.”
The following are acceptable attribution formats:
McLean & Company analyst or spokesperson: According to John Doe, title, McLean & Company
McLean & Company research document: McLean & Company, [Title of research document], Year of Publication
Reprints of Published Research
You need prior written permission if you want to use content from McLean & Company research externally. For example, in:
- Press releases, blog posts, and articles
- External marketing collateral
- Posting complete documents on an internet or intranet site
- Posting partial sections of documents on an internet or intranet site
- Emailing complete or partial documents to partners or external contacts
For reprint and web rights pricing information, please contact firstname.lastname@example.org.
Excerpts from Research Reports for Marketing Collateral, Web Content, Articles, or Company Blog Posts
- All content must be approved by McLean & Company before publication.
- All excerpts must be included verbatim, in their entirety, and appear accurately with all relevant context. Paraphrasing is not allowed.
- Quotes must include the full sentence you wish to excerpt, or if in bullet form, the complete thought.
- McLean & Company research may not be used to endorse a vendor, product, service, or to criticize a competitor. No company-specific excerpts regarding competitors and no one-to-one comparisons with other vendors are permitted.
- Proper attribution must be given to McLean & Company and the original research source for all excerpts.
- Comparative wording that is not included in the original report and is not the expressed opinion of McLean & Company may not be used. For example, “Leading Champion,” “best,” “highest," "coolest," etc.
- Any press release discussing Vendor Landscape reports must contain the McLean & Company boilerplate as it appears in the Press Release Guidelines below.
Displaying the Vendor Landscape Graphic
Vendor Landscape graphics may be used after reprint distribution rights have been purchased and content has been approved by McLean & Company. To receive approval for a Vendor Landscape graphic, you must meet the following criteria:
- The primary graphic (the graphic displaying all evaluated solutions) must be displayed in its entirety and maintain the integrity of the original graphic.
- Formatting changes such as color and font size must be approved by McLean & Company. Changes will be declined if they challenge the integrity of the original graphic.
- The graphic must be attributed to McLean & Company and the specific Vendor Landscape report to which the graphic belongs.
Press Release Guidelines for Vendor Landscape Reports
- Your achievement must be referenced as being “listed as a (ranking) in McLean & Company’s (category) Vendor Landscape.”
When discussing the parameters of the ranking, please include the following:
“McLean & Company Vendor Landscape reports recognize outstanding vendors in the human resources marketplace. Assessing vendors by the strength of their offering and their strategy for the enterprise, McLean & Company Group Vendor Landscapes pay tribute to the contribution of exceptional vendors in a particular category.”
- You are free to select an excerpt from the research note to use as a quote attributed to the author of the report. However, the quote must appear verbatim in its entirety as it appears in the report and include all relevant context. Paraphrasing is not allowed.
- McLean & Company will not provide an analyst quote when requested.
The following McLean & Company boilerplate must be included at the end of your press release:
About McLean & Company
McLean & Company, a division of Info-Tech Research Group Inc., (www.mcleanco.com) is the global leader in providing tactical, practical human resources research and analysis.