What is Adobe Analytics?
It might be a campaign that’s underperforming. Or you need to know which content will inspire your customer. Maybe you just want time to look for the insights that really matter — the ones only you can find. Whatever the challenge — from basic web tracking to creating a culture of insight where data is infused into every action on every team — Adobe Analytics can help.
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Real user data aggregated to summarize the product performance and customer experience.
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91 Likeliness to Recommend
100 Plan to Renew
73 Satisfaction of Cost Relative to Value
2
Since last award
Emotional Footprint Overview
+95 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Adobe Analytics?
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Efficient Service
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Alerts
Dashboards, Analytics and Reporting
Multi-Channel Data Collection
Text Analytics
Data Visualization
API Framework
Questionnaire Design/Survey Builder
Sentiment Analytics
Vendor Capability Ratings
Ease of Data Integration
Quality of Features
Vendor Support
Breadth of Features
Usability and Intuitiveness
Product Strategy and Rate of Improvement
Ease of Implementation
Business Value Created
Ease of Customization
Ease of IT Administration
Availability and Quality of Training
Also Featured in...
Product Analytics
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Website Analytics
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Customer Intelligence
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Adobe Analytics Reviews
Momina S.
- Role: Human Resources
- Industry: Education
- Involvement: Business Leader or Manager
Submitted May 2024
A Platform for Growth and Reflection
Likeliness to Recommend
What differentiates Adobe Analytics from other similar products?
One thing differentiates Adobe Analytics from other similar product is Adobe Analytics enables advanced segmentation of data, allowing users to analyze specific customer segments based on various attributes, behaviors, and demographics.
What is your favorite aspect of this product?
One of my favorite aspects of Adobe Analytics is how seamlessly it integrates with other Adobe products. For instance, let's say I'm working on a marketing campaign using Adobe Marketing Cloud. With Adobe Analytics, I can easily access comprehensive data about website performance, user engagement, and conversion rates right within the marketing platform.
What do you dislike most about this product?
One potential drawback of Adobe Analytics is its steep learning curve for new users. The platform offers a wide range of features and capabilities, which can be overwhelming for beginners. Additionally, setting up complex analytics configurations and implementing advanced tracking requires technical expertise, which may pose challenges for some users.
What recommendations would you give to someone considering this product?
One thing that I would recommend to someone is to utilize the support resources offered by Adobe, including documentation, tutorials, and customer support. Leverage online communities and user forums to connect with other users and learn from their experiences.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Parimal D.
- Role: Student Academic
- Industry: Other
- Involvement: End User of Application
Submitted Mar 2024
User friendly and descriptive
Likeliness to Recommend
What differentiates Adobe Analytics from other similar products?
Has advanced data analysis, visualization, and machine learning-driven insights, integrated seamlessly with Adobe's marketing cloud solutions,
What is your favorite aspect of this product?
Robust data visualization capabilities, which help in gaining actionable insights
What do you dislike most about this product?
Leverage its advanced features and customization options effectively is tough
What recommendations would you give to someone considering this product?
Thoroughly explore its features, invest in training for your team, assess data integration capabilities
Pros
- Unique Features
- Continually Improving Product
- Reliable
- Performance Enhancing
Rajat S.
- Role: Information Technology
- Industry: Banking
- Involvement: IT Development, Integration, and Administration
Submitted Feb 2024
Great product - intuitive UI
Likeliness to Recommend
What differentiates Adobe Analytics from other similar products?
It creates great business value
What is your favorite aspect of this product?
Product strategy is just amazing
What do you dislike most about this product?
Data integration can be improved
What recommendations would you give to someone considering this product?
Please try it once and you will love it
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing