What is Adobe Analytics?
It might be a campaign that’s underperforming. Or you need to know which content will inspire your customer. Maybe you just want time to look for the insights that really matter — the ones only you can find. Whatever the challenge — from basic web tracking to creating a culture of insight where data is infused into every action on every team — Adobe Analytics can help.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
90 Likeliness to Recommend
1
Since last award
97 Plan to Renew
85 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+89 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Adobe Analytics?
Pros
- Performance Enhancing
- Enables Productivity
- Continually Improving Product
- Inspires Innovation
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Analytics and Reporting
Conversion Analysis
Data Management
API Framework
Audience Segmentation
Marketing Analytics
Mobile Functionality
Data Warehousing
Data Analysis and Survey Function
Device and Browser Analytics
Data Integrity
Vendor Capability Ratings
Quality of Features
Usability and Intuitiveness
Business Value Created
Breadth of Features
Ease of Customization
Ease of Implementation
Ease of Data Integration
Ease of IT Administration
Product Strategy and Rate of Improvement
Vendor Support
Availability and Quality of Training
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Adobe Analytics Reviews
- Role: Information Technology
- Industry: Technology
- Involvement: IT Development, Integration, and Administration
Submitted Sep 2024
One of the Best Analytics Products !
Likeliness to Recommend
Pros
- Security Protects
- Performance Enhancing
- Trustworthy
- Unique Features
Yuvraj S.
- Role: Student Academic
- Industry: Technology
- Involvement: IT Development, Integration, and Administration
Submitted Aug 2024
Best Analysis tool !
Likeliness to Recommend
What differentiates Adobe Analytics from other similar products?
Adobe Analytics offers extensive customization options, allowing businesses to tailor the platform to their specific needs, including custom metrics, dimensions, and segments.
What is your favorite aspect of this product?
My favorite aspect of Adobe Analytics is its advanced segmentation and analysis capabilities. The platform allows users to create highly detailed and dynamic segments, enabling them to drill down into specific user behaviors and uncover insights that are often hidden in more generalized data sets.
What do you dislike most about this product?
One of the biggest downsides of Adobe Analytics is its steep learning curve. The platform's extensive features and customization options can be overwhelming, especially for new users or those without a strong background in data analytics.
What recommendations would you give to someone considering this product?
Ensure that your business has the scale and complexity to justify the investment in Adobe Analytics. It's best suited for large enterprises or businesses with complex data needs.
Pros
- Helps Innovate
- Performance Enhancing
- Unique Features
- Caring
simone i.
- Role: Sales Marketing
- Industry: Apparel
- Involvement: Business Leader or Manager
Submitted Aug 2024
Flexible and robust web-analytics platform
Likeliness to Recommend
What differentiates Adobe Analytics from other similar products?
The wide possibilities of customizing the implementation and data discovery/visualization features with an interface that has a quick adoption
What is your favorite aspect of this product?
The ability to create dashboards with great speed and the ability to dig into data with extreme detail
What do you dislike most about this product?
The complexity of integrating the analytics tool with other platforms always from the Adobe stack (eg . Campaign, Target,..)
What recommendations would you give to someone considering this product?
Carefully consider the entire ecosystem present or to be implemented to evaluate how Adobe Analytics can connect and improve marketing automation systems, personalization and CRM data enrichment
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Trustworthy
