What is Adobe Analytics?
It might be a campaign that’s underperforming. Or you need to know which content will inspire your customer. Maybe you just want time to look for the insights that really matter — the ones only you can find. Whatever the challenge — from basic web tracking to creating a culture of insight where data is infused into every action on every team — Adobe Analytics can help.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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89 Likeliness to Recommend
100 Plan to Renew
83 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
+88 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Adobe Analytics?
Pros
- Respectful
- Performance Enhancing
- Continually Improving Product
- Helps Innovate
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Anomaly Detection
Cross Channel Attribution Analysis
Audience Demographics
API Framework
Data Visualization
Customer Journey Modelling
Conversion Analysis
Real Time Workflow Automation
Audience Segmentation
Metadata Management
Predictive Analytics
Vendor Capability Ratings
Quality of Features
Breadth of Features
Ease of Customization
Business Value Created
Vendor Support
Usability and Intuitiveness
Product Strategy and Rate of Improvement
Ease of Data Integration
Ease of Implementation
Ease of IT Administration
Availability and Quality of Training
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Voice of the Customer
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Adobe Analytics Reviews
Jonathan M.
- Role: C-Level
- Industry: Construction
- Involvement: End User of Application
Submitted Apr 2024
My analyzes are perfect with Adobe
Likeliness to Recommend
What differentiates Adobe Analytics from other similar products?
Many issues are being addressed, including analytics for landing pages, customer journeys, and attrition monitoring, as well as connection with Target is a retailer for more comprehensive campaign tracking. This has allowed us to make more efficient use of our current assets while simultaneously catering to our clients' specific wishes through our websites.
What is your favorite aspect of this product?
Analyze your data in a variety of ways using Adobe Analytics, a robust and efficient solution for data analytics. Its capacity to offer a decent dashboard that simplifies data understanding and allows us to map it according to our own needs is also noteworthy. On the other hand, developers do have a learning curve, but it makes integration easier.
What do you dislike most about this product?
While Adobe Analytics is an excellent analytics tool, it does have its price points. However, in my opinion, it is a worthwhile investment for large-scale companies who are serious about collecting user data and retaining users.
What recommendations would you give to someone considering this product?
Building real-time data analytics, connecting data from third-party applications, and managing content has never been easier than with this Adobe software. Data visualization with Adobe Analytics is second to none, and the platform also facilitates marketing feedback gathering, content sharing, and administration.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Dhruv V.
- Role: Sales Marketing
- Industry: Technology
- Involvement: IT Leader or Manager
Submitted Apr 2024
Loved the product
Likeliness to Recommend
What differentiates Adobe Analytics from other similar products?
More user friendly and easy implementation
What is your favorite aspect of this product?
I love the user experience and the easy to start approach
What do you dislike most about this product?
there is nothing to dislike such a great product
What recommendations would you give to someone considering this product?
recommend this to everyone who relies on SAP earlier.
Pros
- Reliable
- Enables Productivity
- Trustworthy
- Unique Features
Ishita N.
- Role: Sales Marketing
- Industry: Consulting
- Involvement: Business Leader or Manager
Submitted Apr 2024
Fantastic product
Likeliness to Recommend
What differentiates Adobe Analytics from other similar products?
It's easy to use
What is your favorite aspect of this product?
Usability of the product
What do you dislike most about this product?
Nothing as of now
What recommendations would you give to someone considering this product?
You can give it a try
Pros
- Helps Innovate
- Enables Productivity
- Unique Features
- Efficient Service