This content is currently locked.

Your current McLean & Company subscription does not include access to this content. Contact your account representative to gain access to Premium SoftwareReviews.

Contact Your Representative
Or Call Us:
1-877-281-0480 (US/CAN) or
+1-519-936-2659 (International)

Voice of the Customer (VOC) Software

Voice of the Customer

What is Voice of the Customer Software?

Voice of the Customer (VoC) software enable companies to collect, store and aggregate and analyze all forms of customer feedback. The software gathers opinions, views, and feedback through multiple channels such as social media, chatbots, websites etc. to better understand and improve the customer experience.

Common Features

  • Text Analytics
  • Multi-Channel Data Collection
  • API Framework
  • Dashboards, Analytics and Reporting
  • Questionnaire Design/Survey Builder
  • Sentiment Analytics
  • Data Visualization
  • Alerts

Top Voice of the Customer (VOC) Software

2024 Data Quadrant Awards

2024 Emotional Footprint Awards

At SoftwareReviews, we take pride in recognizing excellence. Each year, we present the Data Quadrant Awards to top-performing software products based solely on authentic user reviews, without any paid placements or analyst opinions. These awards highlight software products that excel in terms of features, vendor capabilities, and customer relationships, earning them the highest overall rankings.

At SoftwareReviews, we take pride in recognizing excellence. Each year, we present the Emotional Footprint Awards to top-performing software products based solely on authentic user reviews, without any paid placements or analyst opinions. These awards shine a spotlight on software vendors who excel in crafting and nurturing strong customer relationships.

Switch to Emotional Footprint
Products: 14
Next Award: Mar 2025

Top Voice of the Customer Software 2024

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

Filter by
Composite Score
8.6 /10
CX Score
8.7 /10

Gainsight CS is a customer experience management solution that combines surveys, journey orchestration, and analytics to help businesses provide a best-in-class experience to their customers. Easily access customer insights in a centralized view. Utilize all survey types for a best-in-class customer feedback program.

Scorecard
Scorecard

Pros

  • Acts with Integrity
  • Respectful
  • Fair
  • Transparent
Badge Winner
Adobe Systems

Adobe Analytics

Composite Score
8.2 /10
CX Score
8.3 /10

It might be a campaign that’s underperforming. Or you need to know which content will inspire your customer. Maybe you just want time to look for the insights that really matter — the ones only you can find. Whatever the challenge — from basic web tracking to creating a culture of insight where data is infused into every action on every team — Adobe Analytics can help.

Scorecard
Scorecard

Pros

  • Reliable
  • Performance Enhancing
  • Enables Productivity
  • Efficient Service
Badge Winner
Badge Winner
SandSIV Switzerland Ltd.

sandsiv+

Composite Score
8.2 /10
CX Score
8.3 /10

sandsiv+ captures, analyses, integrates, improves, and measures the customer experience. Introduced in 2014, the next-generation CX solution harmonizes data from any direct or indirect channel, and generates inferred data using artificial intelligence. Its analytical features are built on advanced AI technologies including Natural Language Processing (NLP) and Deep Machine Learning, providing for the increasingly unsupervised production of faster and more accurate actionable insights, and allowing organizations to act responsively and plan wisely. The solution supports complex integration, customization and configuration.

Scorecard
Scorecard

Pros

  • Helps Innovate
  • Continually Improving Product
  • Enables Productivity
  • Trustworthy
Badge Winner
Badge Winner
Composite Score
7.9 /10
CX Score
7.9 /10

SurveyMonkey is the world's largest survey company, helping customers collect 2.8 million online survey responses every day. SurveyMonkey has revolutionized the way people give and take feedback, making it accessible, easy and affordable for everyone. Build surveys fast, respond and adapt to trends, and make big decisions confidently. Leverage the power of AI to cut through the noise and uncover meaningful insights quickly.

Scorecard
Scorecard

Pros

  • Efficient Service
  • Altruistic
  • Reliable
  • Client Friendly Policies
Badge Winner
Badge Winner
Forsta

Forsta

Composite Score
7.8 /10
CX Score
8.2 /10

Forsta is an Experience and Research Technology Platform that gathers and analyzes data, and translates the findings into shareable actions to inform decision-making and drive growth. Forsta’s technology is designed to discover, analyze and share smart insights packed with real action potential, and help organizations better understand the full Human Experiences of their audiences.

Scorecard
Scorecard

Pros

  • Reliable
  • Performance Enhancing
  • Trustworthy
  • Caring
Badge Winner
Badge Winner
Hotjar

Hotjar

Composite Score
7.7 /10
CX Score
7.6 /10

Hotjar is a behavior analytics and product experience insights service that helps you empathize and understand your users, and get their feedback through tools like heatmaps, session recordings, and surveys. Hotjar complements the data and insights you get from traditional web analytics tools like Google Analytics. It’s an industry-leading and easy-to-use service that combines user behavior analysis, product experience insights, and website feedback tools to help you understand what’s actually happening on your site, what your users care about, and what they have to say.

Scorecard
Scorecard

Pros

  • Reliable
  • Enables Productivity
  • Trustworthy
  • Fair
SurveySparrow Inc

SurveySparrow

Composite Score
7.5 /10
CX Score
7.4 /10

SurveySparrow is an experience management platform that allows you to collect, analyze, and act on customer feedback in real-time. So whether you’re looking to improve customer satisfaction, increase loyalty, or drive revenue growth, SurveySparrow has everything you need to create a world-class customer experience.

Scorecard
Scorecard

Pros

  • Helps Innovate
  • Enables Productivity
  • Performance Enhancing
  • Efficient Service
Composite Score
7.3 /10
CX Score
7.1 /10

Medallia Experience Cloud is the mission-critical system of record that makes all other applications customer and employee aware. The platform captures billions of experience signals across interactions including all voice, video, digital, IoT, social media, and corporate-messaging tools. Medallia uses proprietary artificial intelligence and machine learning technology to automatically reveal predictive insights that drive powerful business actions and outcomes. Medallia customers reduce churn, turn detractors into promoters and buyers, create in-the-moment cross-sell and up-sell opportunities, and drive revenue-impacting business decisions.

Scorecard
Scorecard

Pros

  • Reliable
  • Fair
  • Performance Enhancing
  • Enables Productivity
Composite Score
7.3 /10
CX Score
7.4 /10

With Qualtrics CustomerXM, you get the power of the ultimate listening engine, predictive intelligence and analytics, and full closed-loop actioning capabilities, so you can gain a holistic understanding of your customers’ experiences and take the right actions that drive meaningful impact.

Scorecard
Scorecard

Pros

  • Helps Innovate
  • Effective Service
  • Saves Time
  • Client Friendly Policies
Concentrix Corp

ConcentrixCX

Composite Score
7.2 /10
CX Score
7.7 /10

Concentrix is a CX company that takes one of the industry’s most advanced customer feedback platforms and combines it with experience management services tailored to you. ConcentrixC is a VOC feedback platform that was purpose built to improve experiences. By combining the powerful insights from ConcentrixCX with people-led root cause analysis, action planning, and business strategy, you will quickly accelerate the impact of your program.

Scorecard
Scorecard

Pros

  • Trustworthy
  • Caring
  • Enables Productivity
  • Efficient Service