Online Workshop: Develop a Social Media Plan for HR

Author(s): William Howard, Talia Speigel, Grace Ewles

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McLean & Company can help your HR team better understand and develop a plan for social media. Our team will focus on a practical approach to help you:

  • Establish goals and metrics.
  • Optimize the employer brand on social media.
  • Identify trends and opportunities.
  • Plan for content creation and distribution.
  • Create a social media sourcing and direct outreach plan.

This workshop will be conducted using Microsoft Teams with McLean & Company analysts over five (5) sessions of two (2) to four (4) hours each. Participants will also be required to complete approximately two (2) hours of offline work during the workshop.

Contact your account manager for information regarding online facilitated workshops.

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