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Semrush

Semrush

Composite Score
8.8 /10
CX Score
8.8 /10
Semrush
8.8 /10

What is Semrush?

Semrush is a leading online visibility management software-as-a-service platform. With over 50 products, tools and add-ons across online visibility management, including tools for search, content, social media and market research, data for more than 140 countries, seamless integration with Google and task management platforms, Semrush is a critical solution for all companies who are serious about online presence.

Company Details


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Awards & Recognition

Semrush won the following awards in the Search Engine Optimization category

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Semrush Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Semrush.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

89 Likeliness to Recommend

1
Since last award

95 Plan to Renew

1
Since last award

82 Satisfaction of Cost Relative to Value

1
Since last award


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+86 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Semrush?

3% Negative
6% Neutral
91% Positive

Pros

  • Performance Enhancing
  • Trustworthy
  • Reliable
  • Enables Productivity

Feature Ratings

Average 85

Keyword Research

89

Competition Analysis

88

Rank Tracking

86

Content Optimization

84

Backlink Tools

84

On-Page Tracker/Optimization

84

Analytics and Reporting

84

Auditing

83

Local SEO

81

Alerts

80

Vendor Capability Ratings

Average 81

Ease of Implementation

85

Business Value Created

85

Breadth of Features

84

Quality of Features

84

Usability and Intuitiveness

81

Ease of IT Administration

81

Product Strategy and Rate of Improvement

80

Ease of Data Integration

79

Availability and Quality of Training

78

Vendor Support

78

Ease of Customization

77

Semrush Reviews

Alice N.

  • Role: Sales Marketing
  • Industry: Retail
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted May 2021

Lots of features to use, in depth data but pricey

Likeliness to Recommend

7 /10

What differentiates Semrush from other similar products?

In depth data details

What is your favorite aspect of this product?

Traffic analyse

What do you dislike most about this product?

Pricey, hard to navigate for 1st timer

What recommendations would you give to someone considering this product?

Its a good product but can be overwhelming

Pros

  • Helps Innovate
  • Reliable
  • Performance Enhancing
  • Enables Productivity

Mark W.

  • Role: Information Technology
  • Industry: Consulting
  • Involvement: IT Leader or Manager
Validated Review
Verified Reviewer

Submitted May 2021

Easy to use and keeps us informed

Likeliness to Recommend

8 /10

What differentiates Semrush from other similar products?

Ease of use

What is your favorite aspect of this product?

Daily emails which let us know our current rankings and alert us to any issue we need to resolve.

What do you dislike most about this product?

Pages per audit is too low for the price we are paying.

What recommendations would you give to someone considering this product?

Spend time getting to know how to use the product and work with the site audit results to improve your code.

Pros

  • Respectful
  • Helps Innovate
  • Reliable
  • Performance Enhancing

Amanda M.

  • Role: Sales Marketing
  • Industry: Healthcare
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted May 2021

Has lots of features in a central platform

Likeliness to Recommend

8 /10

What differentiates Semrush from other similar products?

It unifies lots of features and capabilities important to SEO and digital marketing into one platform. While most of the capabilities can be performed off of the platform, it provides one place to get most of the work and reporting needed to perform my job.

What is your favorite aspect of this product?

I like how robust it is, how it allows for many SEO, IT, Social Media, and Content Marketing functions on one platfom.

What do you dislike most about this product?

Sometimes it is limited in how in-depth it can be with its features, and the cost for higher tier subscriptions is prohibitive (i.e. purchasing more keywords for projects).

What recommendations would you give to someone considering this product?

I would recommend this platform for people with roles in SEO. It is a very effective tool and combines all the most important considerations of SEO into one platform.

Pros

  • Performance Enhancing
  • Enables Productivity
  • Reliable
  • Trustworthy

Cons

  • Charges for Enhancements
  • Leverages Incumbent Status

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