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What is Semrush?

Semrush is a leading online visibility management software-as-a-service platform. With over 50 products, tools and add-ons across online visibility management, including tools for search, content, social media and market research, data for more than 140 countries, seamless integration with Google and task management platforms, Semrush is a critical solution for all companies who are serious about online presence.

Company Details


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Awards & Recognition

Semrush won the following awards in the Customer Intelligence category

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Semrush Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Semrush.

91 Likeliness to Recommend

1
Since last award

100 Plan to Renew

79 Satisfaction of Cost Relative to Value

1
Since last award


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Emotional Footprint Overview

+90 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Semrush?

0% Negative
5% Neutral
95% Positive

Pros

  • Helps Innovate
  • Reliable
  • Performance Enhancing
  • Unique Features

Feature Ratings

Average 84

Data Visualization

88

Audience Demographics

87

Audience Segmentation

85

Real Time Workflow Automation

84

Conversion Analysis

84

Metadata Management

83

Customer Journey Modelling

82

API Framework

81

Predictive Analytics

80

Cross Channel Attribution Analysis

78

Anomaly Detection

77

Vendor Capability Ratings

Average 82

Ease of Implementation

86

Quality of Features

86

Breadth of Features

85

Business Value Created

84

Ease of Data Integration

83

Product Strategy and Rate of Improvement

83

Ease of IT Administration

82

Vendor Support

81

Ease of Customization

79

Usability and Intuitiveness

78

Availability and Quality of Training

78

Semrush Reviews

Mark C.

  • Role: C-Level
  • Industry: Manufacturing
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Sep 2024

Market leader with great range of Features

Likeliness to Recommend

10 /10

What differentiates Semrush from other similar products?

Value for Money, and great range of features.

What is your favorite aspect of this product?

Position Tracking, Site Audits, Backlink Audits all fantastic

What do you dislike most about this product?

Not integrating any Social, and only finding out that it's a Module AFTER signing up for their "Guru" package.

What recommendations would you give to someone considering this product?

Compare between AHRefs and SEMRush. See which one you like best. They're it.

Pros

  • Reliable
  • Performance Enhancing
  • Enables Productivity
  • Trustworthy

Cons

  • Less Generous
  • Less Transparent
  • Vendor's Interest First

Rene D.

  • Role: Industry Specific Role
  • Industry: Healthcare
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Aug 2024

The Greatest Marketing tool.

Likeliness to Recommend

9 /10

What differentiates Semrush from other similar products?

Its extensive SEO, PPC, and content marketing tools are great.

What is your favorite aspect of this product?

I can quickly find and fix technical SEO problems when I do site checks. I like how often the trends are updated.

What do you dislike most about this product?

It can be hard for beginners who only need simple tools.

What recommendations would you give to someone considering this product?

The tool can be used for many things, which is great for companies that need one for client work.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

.Kim M.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted May 2024

Very robust set of features and functionalities.

Likeliness to Recommend

8 /10

What differentiates Semrush from other similar products?

Semrush has the best keyword research tools in the industry. They also have the best content marketing tools, content planning tools, topic research tools, and brand monitoring functionality.

What is your favorite aspect of this product?

The comprehensiveness of Semrush is amazing. They offer a wide range of features that cater to various aspects of digital marketing, including SEO, content marketing, social media marketing, and competitive intelligence.

What do you dislike most about this product?

The complexity of Semrush can be overwhelming for beginners due to the wide range of features that it offers and the learning curve can be way too steep. It may take alot of time to learn how to get the most out of Semrush.

What recommendations would you give to someone considering this product?

Semrush is a powerful software tool that can be a valuable asset for businesses and agencies who are serious about improving their online presence. However it is not perfect, and in many ways needs some improvement, especially due to its steep learning curve and complexity.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Enables Productivity

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