What is Semrush?
Semrush is a leading online visibility management software-as-a-service platform. With over 50 products, tools and add-ons across online visibility management, including tools for search, content, social media and market research, data for more than 140 countries, seamless integration with Google and task management platforms, Semrush is a critical solution for all companies who are serious about online presence.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
90 Likeliness to Recommend
94 Plan to Renew
86 Satisfaction of Cost Relative to Value
Down
2
Since last award
Emotional Footprint Overview
- Product Experience:
- 93%
- Negotiation and Contract:
- 83%
- Conflict Resolution:
- 93%
- Strategy & Innovation:
- 89%
- Service Experience:
- 94%
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+90 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Semrush?
Pros
- Efficient Service
- Acts with Integrity
- Helps Innovate
- Reliable
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Audience Segmentation
Data Visualization
Paid Search Integration
Search Engine Optimization
Audience Demographics
Device and Browser Analytics
Customer Value Analysis
Customer Journey Modelling
API Framework
Conversion Analysis
Social Media Analytics
Vendor Capability Ratings
Breadth of Features
Ease of Implementation
Quality of Features
Business Value Created
Usability and Intuitiveness
Product Strategy and Rate of Improvement
Ease of IT Administration
Ease of Data Integration
Ease of Customization
Availability and Quality of Training
Vendor Support
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Customer Intelligence
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Search Engine Optimization
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Competitive Intelligence
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Semrush Reviews
Arturo Z.
- Role: Information Technology
- Industry: Technology
- Involvement: End User of Application
Submitted May 2025
An efficient marketing system
Likeliness to Recommend
What differentiates Semrush from other similar products?
One of Semrush's most distinctive features is its massive backlink database and competitive analysis. This not only allows us to identify opportunities to improve our link profile, but also to observe our competitors' strategies. Its keyword tracking is exceptional, providing real-time information on how our target keywords are performing and ranking against others.
What is your favorite aspect of this product?
My overall experience with Semrush has been very positive. The platform is robust and offers a wide range of functionalities that we have successfully implemented in our digital strategies. The customer support has also been very helpful at various times, resolving doubts and guiding us in the effective use of the tool.
What do you dislike most about this product?
Cost can be a limiting factor for small businesses or freelancers, although we customize our subscription to maximize value.
What recommendations would you give to someone considering this product?
Semrush is ideal for large-scale digital marketing campaigns that require in-depth, multi-faceted analysis.Since we started using Semrush, we have noticed three positive effects on our business goals, a significant increase in organic traffic, which translates into more conversion opportunities.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Enables Productivity
Ketan S.
- Role: Industry Specific Role
- Industry: Banking
- Involvement: IT Development, Integration, and Administration
Submitted Apr 2025
It's a powerful SEO tool.
Likeliness to Recommend
What differentiates Semrush from other similar products?
It's detailed analysis of competitors profile & backlink analysis.
What is your favorite aspect of this product?
Keyword Research & competitor analysis
What do you dislike most about this product?
Inaccurate rankings
What recommendations would you give to someone considering this product?
That it's a very powerful SEO tool
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Pranoti H.
- Role: Sales Marketing
- Industry: Consulting
- Involvement: Business Leader or Manager
Submitted Apr 2025
A Powerful SEO Toolkit for Growing Teams
Likeliness to Recommend
What differentiates Semrush from other similar products?
Semrush stands out for its comprehensive suite of tools bundled into one platform - keyword research, competitor analysis, backlink auditing, site health monitoring and content market insights. It delivers in-depth data that is actionable. The user interface is intuitive, making it accessible for teams that may not have deep Technical SEO Expertise. The regular updates and educational resources are also a big plus for scaling teams.
What is your favorite aspect of this product?
My favorite aspect is how it consolidates all essential SEO and digital marketing tools into a single, easy-to-navigate platform. The keyword research capabilities are top-tier, and the site-audit feature is incredibly useful for identifying technical SEO issues quickly. Even on the starter plan, it offers powerful insights that are actionable for growing businesses without needing a large marketing team.
What do you dislike most about this product?
While the features are robust, the data limits on the starter plan can be restrictive, especially for mid-size companies managing multiple domains or campaigns. Some reports hit usage caps quickly, and upgrading to a higher plan can get expensive. The UI, though comprehensive, can also feel overwhelming to newer users without prior SEO experience.
What recommendations would you give to someone considering this product?
If you're considering SEMRUSH, make sure to clearly define your SEO goals first so you can choose the right plan. If you are managing several websites or need deeper reporting, budgeting for a higher-tier plan might be necessary. Also invest time in learning the tool - SEMRUSH Academy offers great tutorials that can help you make the most out of the platform.
Pros
- Transparent
- Helps Innovate
- Continually Improving Product
- Reliable
