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What is Semrush?

Semrush is a leading online visibility management software-as-a-service platform. With over 50 products, tools and add-ons across online visibility management, including tools for search, content, social media and market research, data for more than 140 countries, seamless integration with Google and task management platforms, Semrush is a critical solution for all companies who are serious about online presence.

Company Details


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Awards & Recognition

Semrush won the following awards in the Website Analytics category

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Semrush Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Semrush.

90 Likeliness to Recommend

96 Plan to Renew

1
Since last award

89 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

+88 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Semrush?

3% Negative
4% Neutral
93% Positive

Pros

  • Efficient Service
  • Acts with Integrity
  • Performance Enhancing
  • Enables Productivity

Feature Ratings

Average 84

Audience Segmentation

89

Search Engine Optimization

89

Paid Search Integration

88

Data Visualization

86

Device and Browser Analytics

86

Audience Demographics

85

Customer Value Analysis

84

API Framework

82

Customer Journey Modelling

82

Conversion Analysis

81

Social Media Analytics

80

Vendor Capability Ratings

Average 83

Ease of Implementation

87

Business Value Created

87

Breadth of Features

87

Quality of Features

86

Ease of IT Administration

84

Product Strategy and Rate of Improvement

83

Usability and Intuitiveness

82

Ease of Customization

82

Ease of Data Integration

80

Availability and Quality of Training

80

Vendor Support

79

Semrush Reviews

Zachary T.

  • Role: Sales Marketing
  • Industry: Education
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Oct 2024

An incredibly easy to use SEO Tool

Likeliness to Recommend

10 /10

What differentiates Semrush from other similar products?

Semrush is an all-round tool. It has changed the game in our marketing with it's competitive analysis, content marketing, SEO research and PPC capabilities that we have relied on for our marketing success. Our team loves it dedicated Support team and it's easy to use interface for even a non-technical members.

What is your favorite aspect of this product?

I love many things that can't be written here but my favorites are content marketing toolset. It provides topic research, keyword research, a writing assistant and other tools. I also love the SEO tool set with cool tools like; site audits, keyword research, gap analysis, backlink analytics and keyword tracking. My team is able to set up projects, get notified, report to management and more. What else can we ask for?

What do you dislike most about this product?

We are using a Guru plan at I would love if this plan included API access. I also found traffic predictions to be misleading for a small firm.

What recommendations would you give to someone considering this product?

You need a tool from people who knows SEO and who are updated with any field changes. This is that tool.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Enables Productivity

Varun S.

  • Role: Consultant
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Oct 2024

SEMrush: All in one marketing solution

Likeliness to Recommend

10 /10

What differentiates Semrush from other similar products?

SEMrush stand out from other SEO and digital marketing tools many ways. Comprehensive Suite - They offers a wide range of tools covering SEO, PPC and content marketing.

What is your favorite aspect of this product?

Favourite aspect would be Site audit tools. This feature is very user friendly.

What do you dislike most about this product?

I dont dislike any of its feature. This is the best tool.,

What recommendations would you give to someone considering this product?

I can recommend SEMrush any day. This is the best tool in the market for the kind of optimization provided for the content including topic research and SEO writing assistance, which some competitors may lack.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Payton B.

  • Role: Sales Marketing
  • Industry: Other
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Sep 2024

Love SEM Rush but they nickel and dime

Likeliness to Recommend

9 /10

What differentiates Semrush from other similar products?

It's basically industry standard and not too expensive. Lots of optional features but they will cost you.

What is your favorite aspect of this product?

You can get up and running same-day and their support is rather quick.

What do you dislike most about this product?

They try to charge you for a lot of things.

What recommendations would you give to someone considering this product?

Try it out with a free account/free trial if you can before purchasing but it'll definitely work for you! Just make sure you have a key person responsible for manning the SEMRush ship.

Pros

  • Reliable
  • Performance Enhancing
  • Unique Features
  • Helps Innovate

Cons

  • Charges for Enhancements

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