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Search Engine Optimization (SEO) Software

Search Engine Optimization

What is Search Engine Optimization Software?

SEO tools measure key indicators around websites that can drive more traffic through the sites. This includes KPIs on website speed, usability, and identifying and organizing keywords in search engine results to improve rankings. SEO tools are a critical asset for marketing leaders to ensure visibility and relevance of their online and digital presence.

Common Features

  • Keyword Research
  • Competition Analysis
  • Auditing
  • Rank Tracking
  • Backlink Tools
  • Analytics and Reporting
  • Local SEO
  • On-Page Tracker/Optimization
  • Alerts
  • Content Optimization
  • Productivity/Task Management
  • Holistic Visibility Tracking
  • Change Tracking
  • Movement Alerts
  • AI-powered recommendations and actions
  • Search Bot Rendering Solution
  • Automated Implementation Solution

Top Search Engine Optimization (SEO) Software

2024 Data Quadrant Awards

2024 Emotional Footprint Awards

At SoftwareReviews, we take pride in recognizing excellence. Each year, we present the Data Quadrant Awards to top-performing software products based solely on authentic user reviews, without any paid placements or analyst opinions. These awards highlight software products that excel in terms of features, vendor capabilities, and customer relationships, earning them the highest overall rankings.

At SoftwareReviews, we take pride in recognizing excellence. Each year, we present the Emotional Footprint Awards to top-performing software products based solely on authentic user reviews, without any paid placements or analyst opinions. These awards shine a spotlight on software vendors who excel in crafting and nurturing strong customer relationships.

Switch to Emotional Footprint
Products: 17
Next Award: Jul 2025

Top Search Engine Optimization Software 2024

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

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Composite Score
8.8 /10
CX Score
9.0 /10

Conductor is a Website Optimization & Intelligence platform that enables organizations to deliver digital experiences that get found organically in search and drive value. The Conductor Intelligence product helps boost organic search visibility and create content that converts with market-leading keyword and competitor insights, AI-powered recommendations and workflows, and the most advanced website performance reporting.

Scorecard
Scorecard

Pros

  • Effective Service
  • Fair
  • Caring
  • Friendly Negotiation
Badge Winner
Badge Winner
Screaming Frog

SEO Spider

Composite Score
8.8 /10
CX Score
9.1 /10

Screaming Frog's search engine optimisation (SEO) services are designed to increase visibility within the algorithmic (“natural”, “organic”, or “free”) search results to deliver high quality, targeted traffic to your website.

Scorecard
Scorecard

Pros

  • Reliable
  • Performance Enhancing
  • Fair
  • Enables Productivity
Badge Winner
Badge Winner
Surfer SEO

Surfer SEO

Composite Score
8.8 /10
CX Score
8.9 /10

Surfer uses a data-driven model, which is a viable choice for busy SEOs, marketers, and content creators. Data-driven SEO is about making decisions based on datasets instead of so-called industry standards.

Scorecard
Scorecard

Pros

  • Trustworthy
  • Respectful
  • Fair
  • Security Protects
Semrush

Semrush

Composite Score
8.8 /10
CX Score
8.8 /10

Semrush is a leading online visibility management software-as-a-service platform. With over 50 products, tools and add-ons across online visibility management, including tools for search, content, social media and market research, data for more than 140 countries, seamless integration with Google and task management platforms, Semrush is a critical solution for all companies who are serious about online presence.

Scorecard
Scorecard

Pros

  • Performance Enhancing
  • Trustworthy
  • Reliable
  • Enables Productivity
Badge Winner
Badge Winner
Ahrefs Pte. Ltd

Ahrefs

Composite Score
8.6 /10
CX Score
8.6 /10

Ahrefs is an All-in-one SEO toolset, with free Learning materials and a passionate community & support.

Scorecard
Scorecard

Pros

  • Enables Productivity
  • Reliable
  • Fair
  • Performance Enhancing
Badge Winner
Badge Winner
Composite Score
8.4 /10
CX Score
8.5 /10

Serpstat is the go-to platform to speed up search marketing goals achievement. Customers use Serpstat to reduce the time on common search marketing tasks, repetitive, manual work, and get more clients from search.

Scorecard
Scorecard

Pros

  • Respectful
  • Trustworthy
  • Efficient Service
  • Saves Time
Composite Score
8.4 /10
CX Score
8.4 /10

Moz Pro is an all-in-one Website SEO that's got it all: keyword research, link building, site audits, and page optimization insights, in one.

Scorecard
Scorecard

Pros

  • Respectful
  • Efficient Service
  • Acts with Integrity
  • Trustworthy
Netpeak Software

Netpeak Spider

Composite Score
8.3 /10
CX Score
8.5 /10

Our SEO crawler will find broken links and images, check for duplicate content: pages, texts, duplicate title and meta description tags, H1s. You can spot these grave website SEO issues as well as dozens of others in just a few clicks.

Scorecard
Scorecard

Pros

  • Reliable
  • Performance Enhancing
  • Enables Productivity
  • Unique Features
Badge Winner
Badge Winner
SE Ranking

SE Ranking

Composite Score
8.3 /10
CX Score
8.7 /10

SE Ranking is a marketing platform comprised of a set of tools designed to assist marketers and SEO experts in their work. The software is a reliable assistant for any marketing / seo expert from the keyword selection and analysis stage to tracking the selected keywords in major search engines, including local and mobile SERPs checking. Track your competitors rankings and generate subtly adjusted reports, use the white label facilities and share custom access links. SE Ranking application allows SMM analytics and auto posting.

Scorecard
Scorecard

Pros

  • Efficient Service
  • Enables Productivity
  • Caring
  • Respectful
Badge Winner
Badge Winner

Conductor is a Website Optimization & Intelligence platform that enables organizations to deliver digital experiences that get found organically in search and drive value. The Conductor Website Monitoring product helps maximize your website’s potential and mitigate risk, at any scale, with best-in-class, 24/7 monitoring technology that surfaces critical opportunities in real-time and detects changes before your revenue and reputation takes a hit.

Scorecard
Scorecard

Pros

  • Saves Time
  • Efficient Service
  • Respectful
  • Effective Service