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Semrush

Semrush

Composite Score
8.8 /10
CX Score
8.8 /10
Semrush
8.8 /10

What is Semrush?

Semrush is a leading online visibility management software-as-a-service platform. With over 50 products, tools and add-ons across online visibility management, including tools for search, content, social media and market research, data for more than 140 countries, seamless integration with Google and task management platforms, Semrush is a critical solution for all companies who are serious about online presence.

Company Details


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Awards & Recognition

Semrush won the following awards in the Search Engine Optimization category

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Semrush Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Semrush.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

89 Likeliness to Recommend

1
Since last award

95 Plan to Renew

1
Since last award

82 Satisfaction of Cost Relative to Value

1
Since last award


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+86 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Semrush?

3% Negative
6% Neutral
91% Positive

Pros

  • Performance Enhancing
  • Trustworthy
  • Reliable
  • Enables Productivity

Feature Ratings

Average 85

Keyword Research

89

Competition Analysis

88

Rank Tracking

86

Content Optimization

84

Backlink Tools

84

On-Page Tracker/Optimization

84

Analytics and Reporting

84

Auditing

83

Local SEO

81

Alerts

80

Vendor Capability Ratings

Average 81

Ease of Implementation

85

Business Value Created

85

Breadth of Features

84

Quality of Features

84

Usability and Intuitiveness

81

Ease of IT Administration

81

Product Strategy and Rate of Improvement

80

Ease of Data Integration

79

Availability and Quality of Training

78

Vendor Support

78

Ease of Customization

77

Semrush Reviews

Nathan F.

  • Role: Sales Marketing
  • Industry: Healthcare
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted May 2021

Best keyword tool available online by far!

Likeliness to Recommend

10 /10

What differentiates Semrush from other similar products?

Best tool for keyword data and research.

What is your favorite aspect of this product?

I can strategize future and past content creation/tweaks based on how well things are ranking and the data I can gather from the tool.

What do you dislike most about this product?

The ability to customize a detailed competitor analysis all on one page

What recommendations would you give to someone considering this product?

I would recommend doing the free trial and using the keyword tools.

Pros

  • Helps Innovate
  • Reliable
  • Performance Enhancing
  • Enables Productivity

M J.

  • Role: Sales Marketing
  • Industry: Apparel
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted May 2021

Easy to use. Great tools for SEO content strategy.

Likeliness to Recommend

10 /10

What differentiates Semrush from other similar products?

Wide variety of options for SEO optimization, content planning, and competition analysis. Those are my favorite features that have helped in marketing strategy for my business and content creation - better than similar products on the market.

What is your favorite aspect of this product?

I answered that in the last question, but I love the keyword magic tool, topic research, and competition analysis.

What do you dislike most about this product?

I don’t have access to all of the products because I’m on the pro level, so that’s my biggest complaint.

What recommendations would you give to someone considering this product?

It’s great and has been helpful in SEO improvement and content planning. I’d recommend it.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Performance Enhancing
  • Enables Productivity

Cons

  • Charges for Enhancements

Dennis L.

  • Role: Sales Marketing
  • Industry: Healthcare
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted May 2021

Fantastic SEO tool that is a must in your toolkit

Likeliness to Recommend

10 /10

What differentiates Semrush from other similar products?

I've used quite a few SEO tools previous to SEMrush and the keyword research tools always seem to miss the mark when looking for North American. There would either be hyper-complicated keywords added into the briefs or they would put multiple iterations of the same keyword, or certain keywords were deemed unimportant and left untracked. SEMrush has none of these issues.

What is your favorite aspect of this product?

From start to finish of a piece of content, everything can be done on one single platform. Also provides a clear plan to continue building up the ranking of the content after publishing, which is great, and not done by every platform.

What do you dislike most about this product?

It does not view Javascript yet, hopefully, this change is made soon though, I want all of my pages on my site to be tracked and audited, so it can be improved further.

What recommendations would you give to someone considering this product?

Use SEMrush! its a great product and will definitely improve your SEO efforts!

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

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