What is Semrush?
Semrush is a leading online visibility management software-as-a-service platform. With over 50 products, tools and add-ons across online visibility management, including tools for search, content, social media and market research, data for more than 140 countries, seamless integration with Google and task management platforms, Semrush is a critical solution for all companies who are serious about online presence.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
89 Likeliness to Recommend
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Since last award
95 Plan to Renew
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Since last award
82 Satisfaction of Cost Relative to Value
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Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+86 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Semrush?
Pros
- Performance Enhancing
- Trustworthy
- Reliable
- Enables Productivity
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Keyword Research
Competition Analysis
Rank Tracking
Content Optimization
Backlink Tools
Analytics and Reporting
Auditing
On-Page Tracker/Optimization
Local SEO
Alerts
Vendor Capability Ratings
Ease of Implementation
Business Value Created
Breadth of Features
Quality of Features
Usability and Intuitiveness
Ease of IT Administration
Product Strategy and Rate of Improvement
Ease of Data Integration
Availability and Quality of Training
Vendor Support
Ease of Customization
Also Featured in...
Website Analytics
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Customer Intelligence
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Competitive Intelligence
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Semrush Reviews
Mark T.
- Role: Sales Marketing
- Industry: Media
- Involvement: Business Leader or Manager
Submitted May 2021
Great service, but pricey.
Likeliness to Recommend
What differentiates Semrush from other similar products?
Complete SEO package
What is your favorite aspect of this product?
SEO Audit and removing toxic backlinks
What do you dislike most about this product?
Cost is a little high
What recommendations would you give to someone considering this product?
Cost could be prohibitive, but its a great product
Pros
- Efficient Service
- Respectful
- Caring
- Effective Service
Cons
- Vendor's Interest First
- Less Generous
- Less Transparent
Josepha E.
- Role: Consultant
- Industry: Consulting
- Involvement: Business Leader or Manager
Submitted May 2021
Provides everything you need for SEO.
Likeliness to Recommend
What differentiates Semrush from other similar products?
It had many tools
What is your favorite aspect of this product?
The website auditing
What do you dislike most about this product?
Nothing. Still have to learn all the features.
What recommendations would you give to someone considering this product?
Just try it out and get preliminary training.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Anish R.
- Role: Sales Marketing
- Industry: Technology
- Involvement: End User of Application
Submitted May 2021
Learning curve is a bit steep, but solid features.
Likeliness to Recommend
What differentiates Semrush from other similar products?
Better audit and keyword discovery features.
What is your favorite aspect of this product?
Website audit.
What do you dislike most about this product?
Backlink functionality and a busy UI.
What recommendations would you give to someone considering this product?
Invest the time to learn this product but don't shy away from trying alternatives like Ahrefs.
Pros
- Client Friendly Policies
- Acts with Integrity
- Helps Innovate
- Trustworthy
Cons
- Less Generous
- Less Transparent