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Semrush
8.8 /10

What is Semrush?

Semrush is a leading online visibility management software-as-a-service platform. With over 50 products, tools and add-ons across online visibility management, including tools for search, content, social media and market research, data for more than 140 countries, seamless integration with Google and task management platforms, Semrush is a critical solution for all companies who are serious about online presence.

Company Details


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Awards & Recognition

Semrush won the following awards in the Search Engine Optimization category

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Semrush Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Semrush.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

89 Likeliness to Recommend

1
Since last award

95 Plan to Renew

1
Since last award

82 Satisfaction of Cost Relative to Value

1
Since last award


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+86 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Semrush?

3% Negative
6% Neutral
91% Positive

Pros

  • Performance Enhancing
  • Trustworthy
  • Reliable
  • Enables Productivity

Feature Ratings

Average 85

Keyword Research

89

Competition Analysis

88

Rank Tracking

86

Content Optimization

84

Backlink Tools

84

Analytics and Reporting

84

Auditing

83

On-Page Tracker/Optimization

83

Local SEO

81

Alerts

79

Vendor Capability Ratings

Average 81

Ease of Implementation

85

Business Value Created

85

Breadth of Features

85

Quality of Features

84

Usability and Intuitiveness

81

Ease of IT Administration

81

Product Strategy and Rate of Improvement

80

Ease of Data Integration

79

Availability and Quality of Training

78

Vendor Support

78

Ease of Customization

78

Semrush Reviews

Mark T.

  • Role: Sales Marketing
  • Industry: Media
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted May 2021

Great service, but pricey.

Likeliness to Recommend

10 /10

What differentiates Semrush from other similar products?

Complete SEO package

What is your favorite aspect of this product?

SEO Audit and removing toxic backlinks

What do you dislike most about this product?

Cost is a little high

What recommendations would you give to someone considering this product?

Cost could be prohibitive, but its a great product

Pros

  • Efficient Service
  • Respectful
  • Caring
  • Effective Service

Cons

  • Vendor's Interest First
  • Less Generous
  • Less Transparent

Josepha E.

  • Role: Consultant
  • Industry: Consulting
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted May 2021

Provides everything you need for SEO.

Likeliness to Recommend

10 /10

What differentiates Semrush from other similar products?

It had many tools

What is your favorite aspect of this product?

The website auditing

What do you dislike most about this product?

Nothing. Still have to learn all the features.

What recommendations would you give to someone considering this product?

Just try it out and get preliminary training.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Anish R.

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted May 2021

Learning curve is a bit steep, but solid features.

Likeliness to Recommend

8 /10

What differentiates Semrush from other similar products?

Better audit and keyword discovery features.

What is your favorite aspect of this product?

Website audit.

What do you dislike most about this product?

Backlink functionality and a busy UI.

What recommendations would you give to someone considering this product?

Invest the time to learn this product but don't shy away from trying alternatives like Ahrefs.

Pros

  • Client Friendly Policies
  • Acts with Integrity
  • Helps Innovate
  • Trustworthy

Cons

  • Less Generous
  • Less Transparent

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