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Semrush

Semrush

Composite Score
8.8 /10
CX Score
8.8 /10
Semrush
8.8 /10

What is Semrush?

Semrush is a leading online visibility management software-as-a-service platform. With over 50 products, tools and add-ons across online visibility management, including tools for search, content, social media and market research, data for more than 140 countries, seamless integration with Google and task management platforms, Semrush is a critical solution for all companies who are serious about online presence.

Company Details


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Awards & Recognition

Semrush won the following awards in the Search Engine Optimization category

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Semrush Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Semrush.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

89 Likeliness to Recommend

1
Since last award

95 Plan to Renew

1
Since last award

82 Satisfaction of Cost Relative to Value

1
Since last award


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+86 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Semrush?

3% Negative
6% Neutral
91% Positive

Pros

  • Performance Enhancing
  • Trustworthy
  • Reliable
  • Enables Productivity

Feature Ratings

Average 85

Keyword Research

89

Competition Analysis

88

Rank Tracking

86

Content Optimization

84

Backlink Tools

84

On-Page Tracker/Optimization

84

Analytics and Reporting

84

Auditing

83

Local SEO

81

Alerts

80

Vendor Capability Ratings

Average 81

Ease of Implementation

85

Business Value Created

85

Breadth of Features

84

Quality of Features

84

Usability and Intuitiveness

81

Ease of IT Administration

81

Product Strategy and Rate of Improvement

80

Ease of Data Integration

79

Availability and Quality of Training

78

Vendor Support

78

Ease of Customization

77

Semrush Reviews

Titus A.

  • Role: Information Technology
  • Industry: Construction
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Sep 2024

Reliable SEO support

Likeliness to Recommend

7 /10

What differentiates Semrush from other similar products?

The impressive SEO support

What is your favorite aspect of this product?

The coordination with other optimization solutions

What do you dislike most about this product?

The social engineering solution is not well addressed

What recommendations would you give to someone considering this product?

The impressive performance form this SEO app

Pros

  • Performance Enhancing
  • Enables Productivity
  • Efficient Service
  • Inspires Innovation

Mark C.

  • Role: C-Level
  • Industry: Manufacturing
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Sep 2024

Market leader with great range of Features

Likeliness to Recommend

10 /10

What differentiates Semrush from other similar products?

Value for Money, and great range of features.

What is your favorite aspect of this product?

Position Tracking, Site Audits, Backlink Audits all fantastic

What do you dislike most about this product?

Not integrating any Social, and only finding out that it's a Module AFTER signing up for their "Guru" package.

What recommendations would you give to someone considering this product?

Compare between AHRefs and SEMRush. See which one you like best. They're it.

Pros

  • Reliable
  • Performance Enhancing
  • Enables Productivity
  • Trustworthy

Cons

  • Less Generous
  • Less Transparent
  • Vendor's Interest First

Madi M.

  • Role: Sales Marketing
  • Industry: Agriculture
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Sep 2024

Fantastic Tool for SEO and Digital Marketing

Likeliness to Recommend

8 /10

What differentiates Semrush from other similar products?

What sets Semrush apart from other similar SEO and marketing tools is its comprehensive range of features that go beyond just basic keyword research and site auditing. It offers in-depth competitor analysis, extensive keyword databases, and tools for managing PPC campaigns, social media, and content strategy. Semrush integrates multiple aspects of digital marketing into one platform, making it ideal for teams and professionals looking for a holistic approach. Its regularly updated features and user-friendly interface further differentiate it from competitors, offering an edge for anyone looking to optimize their marketing efforts from start t

What is your favorite aspect of this product?

My favorite aspect of Semrush is its powerful keyword research capabilities, particularly the Keyword Magic Tool. This feature makes it incredibly easy to find relevant, high-ranking keywords, giving me actionable insights into what people are searching for in real-time. It not only helps with SEO but also strengthens content strategy by suggesting topic clusters and long-tail keywords that drive organic traffic. The level of detail provided, including keyword difficulty, volume, and competition, allows for well-informed decisions that genuinely improve search rankings.

What do you dislike most about this product?

While Semrush offers a wealth of valuable tools, the pricing can be a bit steep for smaller businesses or solo marketers. The platform’s extensive features are fantastic, but many of them are locked behind higher-tier plans, which might be out of reach for those with limited budgets. Additionally, some of the more advanced tools can have a learning curve, requiring extra time to fully understand and utilize effectively. For beginners, this might seem overwhelming at first, though the platform does offer helpful tutorials.

What recommendations would you give to someone considering this product?

For anyone considering Semrush, I highly recommend taking advantage of the free trial to explore its features and see how it can fit your specific needs. If you’re managing multiple aspects of digital marketing—SEO, content strategy, PPC, and social media—Semrush is an excellent all-in-one solution. However, be prepared to invest some time into learning the platform to fully utilize its potential. For smaller businesses or individual users, starting with a lower-tier plan might make sense, but you should evaluate your growth needs to determine if upgrading later is necessary for achieving the best results.

Pros

  • Reliable
  • Helps Innovate
  • Continually Improving Product
  • Performance Enhancing

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