This content is currently locked.

Your current McLean & Company subscription does not include access to this content. Contact your account representative to gain access to Premium SoftwareReviews.

Contact Your Representative
Or Call Us:
1-877-281-0480 (US/CAN) or
+1-519-936-2659 (International)
Semrush
8.8 /10

What is Semrush?

Semrush is a leading online visibility management software-as-a-service platform. With over 50 products, tools and add-ons across online visibility management, including tools for search, content, social media and market research, data for more than 140 countries, seamless integration with Google and task management platforms, Semrush is a critical solution for all companies who are serious about online presence.

Company Details


Need Assistance?

We're here to help you with understanding our reports and the data inside to help you make decisions.

Get Assistance

Awards & Recognition

Semrush won the following awards in the Search Engine Optimization category

Filter By

Semrush Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Semrush.

89 Likeliness to Recommend

1
Since last award

95 Plan to Renew

1
Since last award

82 Satisfaction of Cost Relative to Value

1
Since last award


{y}
{name}

Emotional Footprint Overview

+86 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Semrush?

3% Negative
6% Neutral
91% Positive

Pros

  • Performance Enhancing
  • Trustworthy
  • Reliable
  • Enables Productivity

Feature Ratings

Average 85

Keyword Research

89

Competition Analysis

88

Rank Tracking

86

Content Optimization

84

Backlink Tools

84

Analytics and Reporting

84

Auditing

83

On-Page Tracker/Optimization

83

Local SEO

81

Alerts

79

Vendor Capability Ratings

Average 81

Ease of Implementation

85

Business Value Created

85

Breadth of Features

85

Quality of Features

84

Usability and Intuitiveness

81

Ease of IT Administration

81

Product Strategy and Rate of Improvement

80

Ease of Data Integration

79

Availability and Quality of Training

78

Vendor Support

78

Ease of Customization

78

Semrush Reviews

Bernard D.

  • Role: Information Technology
  • Industry: Telecommunications
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Mar 2023

Increase the productivity of your Business.

Likeliness to Recommend

10 /10

What differentiates Semrush from other similar products?

Semrush stands out from other similar products due to its wide variety of tools and features. These tools include keyword analysis, competition reports, content research, backlink research, social media presence analytics, search engine ranking tracking, SEO audit tools, and many more. In addition, Semrush offers content marketing tools, ad analytics, demographic reports, and trend analysis, among others. These tools allow users to better understand consumers, improve search engine rankings, and increase traffic to their websites. These differentiating features make Semrush a unique and versatile tool for website owners.

What is your favorite aspect of this product?

These systems include a keyword analysis tool, a competitor analysis tool, a ranking research tool, a link structure analysis tool, and a variety of customizable reports. These tools are complemented by an intuitive interface, which makes the tools easy to use and allows users to get the most out of the information provided. Additionally, Semrush offers the ability to schedule reports to update automatically, saving users time and effort. These features make it stand out among other similar products.

What do you dislike most about this product?

One of the biggest drawbacks of Semrush compared to other similar products is its price. The price of the premium version of Semrush can be significantly higher than the price of similar products. Also, some of Semrush's tools are not as complete or as easy to use as other similar products. Lastly, some users have reported issues with Semrush's user interface, which can be tricky for beginners.

What recommendations would you give to someone considering this product?

The Semrush platform is a very useful digital marketing tool to improve the positioning of a website in search engines. It offers a wide variety of functionalities such as keyword research, competitor monitoring, content analysis, and link analysis. This tool can help website owners optimize their content and improve their search results, which in turn can drive more traffic and increase sales. Additionally, Semrush offers accurate and up-to-date data to help website owners make informed decisions about digital marketing.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Tracy D.

  • Role: C-Level
  • Industry: Technology
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Mar 2023

That's Why Semrush Is So Cool

Likeliness to Recommend

10 /10

What is your favorite aspect of this product?

In comparison to competing programs, SEMrush has many more useful functions. Just doing an audit of your site and researching keywords isn't enough. Customers and prospects will appreciate the personalized reports you may create for them. With the Google Docs-integrated writing helper, we've been able to save time and effort. As an added plus, we also make advantage of the platform's built-in functionality for sharing content across various social networking platforms. Also, I have begun making use of the premium Marketplace option. Almost all of the tools that marketers want are available in SEMrush.

What do you dislike most about this product?

It's a fantastic platform with a lot of features, but it takes some getting used to because the UI isn't that simple. Having to look for and learn the location of a feature that isn't immediately obvious is a time sink. As it has to adjust to the platform, it might be challenging for a first-time user. In conclusion, the interface is difficult to understand for a first-time user.

What recommendations would you give to someone considering this product?

Semrush is a fantastic tool for businesses who need assistance with managing their SEO clients' day-to-day operations. Their project management software is fantastic for businesses with many different clients. Yet, if a customer is only active during certain times of the year, there is no way to back up their work. For SEM customers, there are supplemental options like competition analysis and expanded Google Ads data. Anyone in need of a reliable SEO instrument have my highest recommendation.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing
  • Role: Sales Marketing
  • Industry: Other
  • Involvement: Business Leader or Manager
Validated Review
Anonymous Reviewer

Submitted Mar 2023

Fantastic tool for site audit, competitor audit

Likeliness to Recommend

9 /10

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Cons

  • Charges for Enhancements

Most Popular Semrush Comparisons