This content is currently locked.

Your current McLean & Company subscription does not include access to this content. Contact your account representative to gain access to Premium SoftwareReviews.

Contact Your Representative
Or Call Us:
1-877-281-0480 (US/CAN) or
+1-519-936-2659 (International)
Semrush
8.8 /10

What is Semrush?

Semrush is a leading online visibility management software-as-a-service platform. With over 50 products, tools and add-ons across online visibility management, including tools for search, content, social media and market research, data for more than 140 countries, seamless integration with Google and task management platforms, Semrush is a critical solution for all companies who are serious about online presence.

Company Details


Need Assistance?

We're here to help you with understanding our reports and the data inside to help you make decisions.

Get Assistance

Awards & Recognition

Semrush won the following awards in the Search Engine Optimization category

Filter By

Semrush Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Semrush.

89 Likeliness to Recommend

1
Since last award

95 Plan to Renew

1
Since last award

82 Satisfaction of Cost Relative to Value

1
Since last award


{y}
{name}

Emotional Footprint Overview

+86 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Semrush?

3% Negative
6% Neutral
91% Positive

Pros

  • Performance Enhancing
  • Trustworthy
  • Reliable
  • Enables Productivity

Feature Ratings

Average 85

Keyword Research

89

Competition Analysis

88

Rank Tracking

86

Content Optimization

84

Backlink Tools

84

Analytics and Reporting

84

Auditing

83

On-Page Tracker/Optimization

83

Local SEO

81

Alerts

79

Vendor Capability Ratings

Average 81

Ease of Implementation

85

Business Value Created

85

Breadth of Features

85

Quality of Features

84

Usability and Intuitiveness

81

Ease of IT Administration

81

Product Strategy and Rate of Improvement

80

Ease of Data Integration

79

Availability and Quality of Training

78

Vendor Support

78

Ease of Customization

78

Semrush Reviews

Priyadarshi U.

  • Role: Consultant
  • Industry: Communications
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Mar 2024

Comprehensive analytics tool

Likeliness to Recommend

8 /10

What differentiates Semrush from other similar products?

SEMrush stands out for its comprehensive suite of digital marketing tools, including SEO, PPC, content marketing, and social media management, combined with extensive competitive intelligence features, making it a one-stop solution for online marketing strategies.

What is your favorite aspect of this product?

Its robust keyword research and analysis tools, which provide valuable insights for optimizing website content and improving search engine rankings

What do you dislike most about this product?

SEMrush's pricing can be relatively high, especially for smaller businesses or individuals with limited budgets.

What recommendations would you give to someone considering this product?

Maximize SEMrush's potential by setting clear goals, exploring core features, and staying updated on new tools and integrations.

Pros

  • Helps Innovate
  • Enables Productivity
  • Trustworthy
  • Efficient Service

Kuldeep Singh V.

  • Role: Sales Marketing
  • Industry: Finance
  • Involvement: IT Leader or Manager
Validated Review
Verified Reviewer

Submitted Feb 2024

Best tool for SEO

Likeliness to Recommend

10 /10

What differentiates Semrush from other similar products?

Magic keywords feature keyword gap analysis

What is your favorite aspect of this product?

The favourite aspect of this product is it provides great keywords research and recommendations magic keyword tool is mind blowing content assesment part is also good backlink analytics

What do you dislike most about this product?

the pricing is too high for small business

What recommendations would you give to someone considering this product?

i highly recommend this SEO tool it has exceptional capabilities comparing to other SEO tools also try their SEO certification classes those are also the best

Pros

  • Helps Innovate
  • Continually Improving Product
  • Performance Enhancing
  • Enables Productivity

Elin J.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Feb 2024

Semrush simplifica el SEO.

Likeliness to Recommend

9 /10

What differentiates Semrush from other similar products?

Semrush offers us a wide range of powerful tools and features in a single platform, making it a one-stop solution for all our digital marketing needs. Be it keyword research, competitor analysis, SEO optimization or PPC management, Semrush has it all.

What is your favorite aspect of this product?

Semrush streamlines keyword research, helping me discover high-impact keywords and improve the visibility of my content, resulting in increased organic traffic.

What do you dislike most about this product?

Their pricing plan is not really suitable for small businesses.

What recommendations would you give to someone considering this product?

Semrush is ideal for any SEO professional who wants to manage the organic performance of a website. It is an excellent general marketing and content marketing tool.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Most Popular Semrush Comparisons