What is Google Analytics?
Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.
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Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
90 Likeliness to Recommend
98 Plan to Renew
90 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+90 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Google Analytics?
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Helps Innovate
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Audience Segmentation
Device and Browser Analytics
Audience Demographics
Paid Search Integration
Conversion Analysis
Data Visualization
Search Engine Optimization
Customer Value Analysis
Customer Journey Modelling
Social Media Analytics
API Framework
Vendor Capability Ratings
Business Value Created
Breadth of Features
Quality of Features
Ease of Implementation
Ease of Data Integration
Product Strategy and Rate of Improvement
Ease of IT Administration
Availability and Quality of Training
Ease of Customization
Usability and Intuitiveness
Vendor Support
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Customer Intelligence
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A/B Testing
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Google Analytics Reviews
Saleem A.
- Role: Information Technology
- Industry: Technology
- Involvement: End User of Application
Submitted Nov 2022
Honest review of Google analytics
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Since our application had a process, it was essential for us to see where people are leaving it. Since a user may leave the program by a different path in the workflow, it's also crucial to understand which feature or route the user finds challenging. It's crucial to understand how much a function was utilized prior to a customer subscribing in a subscription-based business. Thus, these are some of the situations where Google Analytics is really beneficial.
What is your favorite aspect of this product?
One of the most effective tools I have ever used is Google Analytics. Despite being free, it is the best paid tool available. It collects practically every aspect of the website's performance data. Knowing how visitors are interacting with my website is helpful to me. Which article is generating the most traffic from which country and using which gadget. It has a fantastic real-time visitor feature. It is simple to measure user clicks, page visits, repeat visitors, and session length. I really like that the post can distinguish between paid visitors from Google advertisements and organic traffic. It demonstrates how well Google ads work and w
What do you dislike most about this product?
I have not yet discovered any significant problems. There are still a ton of undeveloped capabilities in Google Analytics. It is a strong tool for website performance analysis.
What recommendations would you give to someone considering this product?
Our application had a workflow, so it was essential for us to see where users are leaving it. Additionally, users can leave the workflow at any point, so it's crucial to understand which feature or path is problematic for them. It's crucial to understand how far a user used a feature prior to subscribing in a subscription-based business. Google Analytics is therefore quite useful in these areas.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Eli B.
- Role: Information Technology
- Industry: Technology
- Involvement: End User of Application
Submitted Nov 2022
Powerful and free.
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
The fact that google analytics is continually improving is what makes it such a unique tool. Integrations are much more manageable with the google tag manager universal code.
What is your favorite aspect of this product?
With current update on google analytics, it is easier track metrics and plan improvement strategies according to the metrics. Beside using it to rack traffic on our website, we also use it to manage our google ads.
What do you dislike most about this product?
Google Analytics is a complex tool to use. One needs so background in IT to effectively use the platform. The reports need to be more detailed.
What recommendations would you give to someone considering this product?
Google analytics enables us track our business and website performance. So we know what content is more popular on our website as well as the content that needs improvement.
Pros
- Helps Innovate
- Reliable
- Enables Productivity
- Trustworthy
Poruda G.
- Role: Finance
- Industry: Consulting
- Involvement: End User of Application
Submitted Nov 2022
Best Software For Website Analytics
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Google Analytics is not only good in website analytics but also makes product analytics
What is your favorite aspect of this product?
I like that Google Analytics makes website analytics easy The software is affordable and comes with product analytics features
What do you dislike most about this product?
No issues with Google Analytics. It has been great
What recommendations would you give to someone considering this product?
I recommend Google Analytics because it is resourceful and offers powerful features
Pros
- Helps Innovate
- Performance Enhancing
- Trustworthy
- Unique Features
