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Google

Google Analytics

8.6 /10

99 Reviews Write a Review

What is Google Analytics?

Google Analytics is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights. Get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.

Company Details

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Awards & Recognition

Google Analytics won the following awards in the Customer Intelligence category

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2024 Data Quadrant Gold Medalist

Latest Award, 2024

0 Top Rated Capabilities

1 Top Rated Features

Latest Award, 2024

2024 Emotional Footprint Champion

2024

Google Analytics Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Google Analytics.

90 Likeliness to Recommend

99 Plan to Renew

86 Satisfaction of Cost Relative to Value

2
Since last award

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Emotional Footprint Overview

+85 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Google Analytics?

3% Negative

12% Neutral

85% Positive

Pros

Performance Enhancing
Enables Productivity
Respectful
Reliable

Feature Ratings

Average 81

Conversion Analysis

Audience Demographics

Data Visualization

Audience Segmentation

Customer Journey Modelling

API Framework

Predictive Analytics

Cross Channel Attribution Analysis

Real Time Workflow Automation

Anomaly Detection

Metadata Management

Vendor Capability Ratings

Average 79

Business Value Created

Breadth of Features

Ease of IT Administration

Quality of Features

Ease of Customization

Ease of Data Integration

Ease of Implementation

Usability and Intuitiveness

Product Strategy and Rate of Improvement

Availability and Quality of Training

Vendor Support

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Product Analytics

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Website Analytics

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A/B Testing

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Google Analytics Reviews

Paola O.

Role: Industry Specific Role
Industry: Healthcare
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Sep 2024

A Great Customer Intelligence Solution

Likeliness to Recommend

9 /10

What differentiates Google Analytics from other similar products?

With Google Analytics, we not only have a perfect website analytics tool but also has great customer intelligence features.

What is your favorite aspect of this product?

I like the customer intelligence features. It is a great product and website analytics tool for business.

What do you dislike most about this product?

No regrets whatsoever with Google Analytics

What recommendations would you give to someone considering this product?

I would recommend Google Analytics definitely. It's the best I have used.

Pros

Continually Improving Product
Enables Productivity
Trustworthy
Unique Features

Maha A.

Role: Information Technology
Industry: Technology
Involvement: IT Leader or Manager

Validated Review

Verified Reviewer

Submitted Sep 2024

Best Analytics Tool for Websites

Likeliness to Recommend

9 /10

What differentiates Google Analytics from other similar products?

Its advanced reporting and dashboard features differentiate it from other similar products.

What is your favorite aspect of this product?

My favorite aspect of this product is that it allows you to track online traffic and understand user behavior.

What do you dislike most about this product?

I don't dislike anything as I believe it is an amazing product.

What recommendations would you give to someone considering this product?

I would highly recommend this product if you want to implement user related analytics for your websites.

Pros

Helps Innovate
Continually Improving Product
Reliable
Enables Productivity

Nilesh K.

Role: Information Technology
Industry: Other
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Sep 2024

"Enhances the way we make business decisions."

Likeliness to Recommend

8 /10

What differentiates Google Analytics from other similar products?

Google Analytics differs from other software due to its extensive reporting capabilities and customized interface. It offers a wide range of dimensions and metric options that we may tailor to your own company requirements.

What is your favorite aspect of this product?

It provides a lot of specific information about the user interface in the website; it is very easy to apply the code for the fundamental details about the visitors; goal setting and tracking is extremely beneficial.

What do you dislike most about this product?

Exorbitant prices—it would be preferable if they could be somewhat justified.

What recommendations would you give to someone considering this product?

Register for a new account. Overall, it's simple to use, and in the following three to six months, it can genuinely help you boost your company's revenue by 10% or more

Pros

Continually Improving Product
Trustworthy
Unique Features
Efficient Service

How We Deliver

Google Analytics

What is Google Analytics?

Company Details

Need Assistance?

Awards & Recognition

2024 Data Quadrant Gold Medalist

2024 Emotional Footprint Champion

Google Analytics Ratings

90 Likeliness to Recommend

99 Plan to Renew

86 Satisfaction of Cost Relative to Value

2 Since last award

Emotional Footprint Overview

+85 Net Emotional Footprint

How much do users love Google Analytics?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Conversion Analysis Capture and analyze conversion data and conversion paths from multiple channels.

Audience Demographics Capture, analyze and display demographic data from customer interaction channels.

Data Visualization Visualize customer data in configurable dashboards or reports, and easily share these visualizations with decision makers.

Audience Segmentation The ability to create and analyze discrete customer audience segments based on user-defined criteria or variables.

Customer Journey Modelling Model and display customer behaviors or journeys through multiple channels (web, e-mail, social).

API Framework The platform provides the ability to move data to and from the solution and other customer interaction applications (i.e. CRM) with ease.

Predictive Analytics The ability to make predictions about audience behavior based on historical data and machine learning.

Cross Channel Attribution Analysis The ability to estimate and report on conversion contributions to revenue.

Real Time Workflow Automation The ability to create rules-based workflows and trigger certain actions (i.e. re-marketing) based on audience segments or behavioural cues.

Anomaly Detection The ability to identify and classify anomalous patterns in customer or transactional datasets.

Metadata Management Easily manage metadata associated with customer data or audience segments.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Also Featured in...

Product Analytics

Website Analytics

A/B Testing

Google Analytics Reviews

Paola O.

A Great Customer Intelligence Solution

Likeliness to Recommend

Pros

Maha A.

Best Analytics Tool for Websites

Likeliness to Recommend

Pros

Nilesh K.

"Enhances the way we make business decisions."

Likeliness to Recommend

Pros

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Title

2
Since last award

Feature Ratings

Conversion Analysis

Audience Demographics

Data Visualization

Audience Segmentation

Customer Journey Modelling

API Framework

Predictive Analytics

Cross Channel Attribution Analysis

Real Time Workflow Automation

Anomaly Detection

Metadata Management

Vendor Capability Ratings

Business Value Created

Breadth of Features

Ease of IT Administration

Quality of Features

Ease of Customization

Ease of Data Integration

Ease of Implementation

Usability and Intuitiveness

Product Strategy and Rate of Improvement

Availability and Quality of Training

Vendor Support