What is Google Analytics?
Google Analytics is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights. Get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.
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Real user data aggregated to summarize the product performance and customer experience.
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90 Likeliness to Recommend
98 Plan to Renew
90 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
+90 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Google Analytics?
Pros
- Performance Enhancing
- Reliable
- Enables Productivity
- Helps Innovate
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Device and Browser Analytics
Audience Segmentation
Paid Search Integration
Audience Demographics
Conversion Analysis
Data Visualization
Search Engine Optimization
Customer Value Analysis
Social Media Analytics
Customer Journey Modelling
API Framework
Vendor Capability Ratings
Business Value Created
Quality of Features
Breadth of Features
Ease of Implementation
Ease of Data Integration
Ease of IT Administration
Product Strategy and Rate of Improvement
Ease of Customization
Availability and Quality of Training
Usability and Intuitiveness
Vendor Support
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A/B Testing
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Customer Intelligence
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Google Analytics Reviews
Paola O.
- Role: Industry Specific Role
- Industry: Healthcare
- Involvement: End User of Application
Submitted Sep 2024
A Great Customer Intelligence Solution
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
With Google Analytics, we not only have a perfect website analytics tool but also has great customer intelligence features.
What is your favorite aspect of this product?
I like the customer intelligence features. It is a great product and website analytics tool for business.
What do you dislike most about this product?
No regrets whatsoever with Google Analytics
What recommendations would you give to someone considering this product?
I would recommend Google Analytics definitely. It's the best I have used.
Pros
- Continually Improving Product
- Enables Productivity
- Trustworthy
- Unique Features
Sidra A.
- Role: Information Technology
- Industry: Technology
- Involvement: End User of Application
Submitted Sep 2024
Powerful analytics tool
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Google Analytics stands out with its comprehensive data collection, seamless integration with Google products, and customizable reports.
What is your favorite aspect of this product?
It allows detailed tracking of user behavior and traffic sources.
What do you dislike most about this product?
Once you reach certain thresholds, Google starts sampling data, which can lead to inaccuracies or less reliable insights.
What recommendations would you give to someone considering this product?
With the shift to Google Analytics 4, it's wise to start using it now to familiarize yourself with its event-based model and improved cross-platform tracking, as it’s more aligned with modern user behavior across devices.
Pros
- Helps Innovate
- Reliable
- Performance Enhancing
- Saves Time
Maha A.
- Role: Information Technology
- Industry: Technology
- Involvement: IT Leader or Manager
Submitted Sep 2024
Best Analytics Tool for Websites
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Its advanced reporting and dashboard features differentiate it from other similar products.
What is your favorite aspect of this product?
My favorite aspect of this product is that it allows you to track online traffic and understand user behavior.
What do you dislike most about this product?
I don't dislike anything as I believe it is an amazing product.
What recommendations would you give to someone considering this product?
I would highly recommend this product if you want to implement user related analytics for your websites.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Enables Productivity