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Google

Google Analytics

9.0 /10

234 Reviews Write a Review

What is Google Analytics?

Google Analytics is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights. Get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.

Company Details

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Awards & Recognition

Google Analytics won the following awards in the Product Analytics category

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2024 Emotional Footprint Champion

Latest Award, 2024

Strategy and Innovation
Service Experience
Contract Negotiation
Conflict Resolution

Latest Award, 2024

Google Analytics Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Google Analytics.

91 Likeliness to Recommend

1
Since last award

100 Plan to Renew

90 Satisfaction of Cost Relative to Value

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Emotional Footprint Overview

+92 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Google Analytics?

1% Negative

4% Neutral

95% Positive

Pros

Performance Enhancing
Trustworthy
Respectful
Helps Innovate

Feature Ratings

Average 86

Analytics and Reporting

Device and Browser Analytics

Data Management

Marketing Analytics

Audience Segmentation

Conversion Analysis

Data Analysis and Survey Function

Data Warehousing

Data Integrity

API Framework

Mobile Functionality

Vendor Capability Ratings

Average 84

Business Value Created

Ease of Implementation

Ease of Data Integration

Quality of Features

Breadth of Features

Ease of IT Administration

Availability and Quality of Training

Product Strategy and Rate of Improvement

Usability and Intuitiveness

Ease of Customization

Vendor Support

Also Featured in...

Website Analytics

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A/B Testing

Translation missing: en.product_page.ratings.score 8.7

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Customer Intelligence

Translation missing: en.product_page.ratings.score 8.6

View Google Analytics in this category (opens in a new tab)

Google Analytics Reviews

Peter R.

Role: Sales Marketing
Industry: Technology
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Sep 2024

Powerful Insights

Likeliness to Recommend

7 /10

What differentiates Google Analytics from other similar products?

The ability to track a wide variety of metrics across websites and apps. Its scalability for both small and large businesses and support for advanced custom event tracking set it apart from many other analytics tools.

What is your favorite aspect of this product?

The integration with Google Tag Manager makes tracking specific user events much easier.

What do you dislike most about this product?

Nothing specific - The learning curve can be steep though.

What recommendations would you give to someone considering this product?

Make sure to clearly define tracking goals and use Google Tag Manager to simplify event tracking.

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Agnes k.

Role: Consultant
Industry: Construction
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Sep 2024

User friendly and easy to use.great product

Likeliness to Recommend

10 /10

What differentiates Google Analytics from other similar products?

It is very reliable and efficient.the google analytics interphase is user friendly and requires little training to understand.

What is your favorite aspect of this product?

The reliability

What do you dislike most about this product?

The speed of operation

What recommendations would you give to someone considering this product?

I would recommend that they use it for product analytics since it is good in data analysis and interpretation

Pros

Reliable
Performance Enhancing
Enables Productivity
Trustworthy

Nilesh K.

Role: Information Technology
Industry: Other
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Sep 2024

"Enhances the way we make business decisions."

Likeliness to Recommend

8 /10

What differentiates Google Analytics from other similar products?

Google Analytics differs from other software due to its extensive reporting capabilities and customized interface. It offers a wide range of dimensions and metric options that we may tailor to your own company requirements.

What is your favorite aspect of this product?

It provides a lot of specific information about the user interface in the website; it is very easy to apply the code for the fundamental details about the visitors; goal setting and tracking is extremely beneficial.

What do you dislike most about this product?

Exorbitant prices—it would be preferable if they could be somewhat justified.

What recommendations would you give to someone considering this product?

Register for a new account. Overall, it's simple to use, and in the following three to six months, it can genuinely help you boost your company's revenue by 10% or more

Pros

Continually Improving Product
Trustworthy
Unique Features
Efficient Service

How We Deliver

Google Analytics

What is Google Analytics?

Company Details

Need Assistance?

Awards & Recognition

2024 Emotional Footprint Champion

2024 Data Quadrant Gold Medalist

2023 Emotional Footprint Champion

2023 Data Quadrant Gold Medalist

Google Analytics Ratings

91 Likeliness to Recommend

1 Since last award

100 Plan to Renew

90 Satisfaction of Cost Relative to Value

Emotional Footprint Overview

+92 Net Emotional Footprint

How much do users love Google Analytics?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Analytics and Reporting Includes historical & real-time dashboard visualizations, detailed & summary reporting and easy data extraction for data analysis.

Device and Browser Analytics Capture and summarize device and browser information.

Data Management Includes data sharing, data storage, records management, and data security.

Marketing Analytics Predictive analytics, machine learning, data ingestion and visualization; data segmentation; assign attributes to unstructured data; work from segmented data.

Audience Segmentation The ability to create and analyze discrete customer audience segments based on user-defined criteria or variables.

Conversion Analysis The ability to capture and analyze conversion (transaction) data and conversion paths from the web or associated channels.

Data Analysis and Survey Function Can capture survey data and multiple data sets may be output for analysis.

Data Warehousing Includes large data retrieval, data reporting, and data analytics.

Data Integrity Includes data accuracy, data maintenance, and data verification and validation.

API Framework The platform provides the ability to move data to and from the solution and other customer interaction applications (i.e. CRM) with ease.

Mobile Functionality Can be used on mobile devices​

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Also Featured in...

Website Analytics

A/B Testing

Customer Intelligence

Google Analytics Reviews

Peter R.

Powerful Insights

Likeliness to Recommend

Pros

Agnes k.

User friendly and easy to use.great product

Likeliness to Recommend

Pros

Nilesh K.

"Enhances the way we make business decisions."

Likeliness to Recommend

Pros

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Title

1
Since last award

Feature Ratings

Analytics and Reporting

Device and Browser Analytics

Data Management

Marketing Analytics

Audience Segmentation

Conversion Analysis

Data Analysis and Survey Function

Data Warehousing

Data Integrity

API Framework

Mobile Functionality

Vendor Capability Ratings

Business Value Created

Ease of Implementation

Ease of Data Integration

Quality of Features

Breadth of Features

Ease of IT Administration

Availability and Quality of Training

Product Strategy and Rate of Improvement

Usability and Intuitiveness

Ease of Customization

Vendor Support