What is Google Analytics?
Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.
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Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
to access more information on Google Analytics.
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
90 Likeliness to Recommend
98 Plan to Renew
90 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+90 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Google Analytics?
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Helps Innovate
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Audience Segmentation
Device and Browser Analytics
Audience Demographics
Paid Search Integration
Conversion Analysis
Data Visualization
Search Engine Optimization
Customer Value Analysis
Customer Journey Modelling
Social Media Analytics
API Framework
Vendor Capability Ratings
Business Value Created
Breadth of Features
Quality of Features
Ease of Implementation
Ease of Data Integration
Product Strategy and Rate of Improvement
Ease of IT Administration
Availability and Quality of Training
Ease of Customization
Usability and Intuitiveness
Vendor Support
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Product Analytics
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Customer Intelligence
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A/B Testing
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Google Analytics Reviews
Patricio G.
- Role: Information Technology
- Industry: Other
- Involvement: End User of Application
Submitted Jan 2023
Good information
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Google analytics differs from similar companies in that it has the stability and support to offer a quality service. This is because the company has a team of highly qualified professionals who work with advanced tools and techniques to offer the best results. In addition, the company has extensive experience in the sector and a large database to be able to offer more precise analysis. This company also offers an advisory service to help customers make better decisions.
What is your favorite aspect of this product?
The best thing about google analytics is the way it works, it is very good for obtaining statistical information about your website visitors. It is also very useful to understand user behavior and to obtain information about the origin of visitors. Additionally, it offers a wealth of tools and charts to help users better understand the data and make informed decisions. Lastly, the service is free, which helps businesses keep costs down. And of course the user interface is very intuitive and easy to use.
What do you dislike most about this product?
My least favorite or disliked thing about google analytics is that it's sometimes hard to understand the graphs and reports generated, especially if you're new to the area. Many times the language used is very technical and complicated. Also, there are many features and tools to learn, which can be overwhelming for beginners. I also want it to be more intuitive so that it is easier to use for people without prior knowledge of the tool.
What recommendations would you give to someone considering this product?
For those who want to use google analytics, my recommendation is that they learn about the subject and become familiar with the tool. There are many resources online that can help you learn how to set up and use Google Analytics. Also, there are many books and courses available for those who wish to gain a deeper understanding. Once the process is understood, it is important to configure the tool properly to get the best results. This means setting up goals, tags, and segments in the right way to collect the most useful information...
Pros
- Helps Innovate
- Performance Enhancing
- Enables Productivity
- Trustworthy
Fagan N.
- Role: Information Technology
- Industry: Technology
- Involvement: Business Leader or Manager
Submitted Jan 2023
Likeliness to Recommend
Pros
- Performance Enhancing
- Inspires Innovation
- Saves Time
- Client Friendly Policies
Cons
- Commodity Features
- Less Efficient Service
- Less Effective Service
Ram B.
- Role: Information Technology
- Industry: Technology
- Involvement: IT Development, Integration, and Administration
Submitted Jan 2023
Not a big fan
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
The fact that its has brought in features like Website analysis which is good to track traffic, different from the regular BI products.
What is your favorite aspect of this product?
Creating reports and dashboards for website monitoring is like 1-2-3 and done.
What do you dislike most about this product?
I could integrate more BI features to make it a wholesome product.
What recommendations would you give to someone considering this product?
If you want to create and analyze your website data with a trusted brand, you must choose google
Pros
- Reliable
- Efficient Service
- Effective Service
- Saves Time
