What is Google Analytics?
Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.
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Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
to access more information on Google Analytics.
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
90 Likeliness to Recommend
98 Plan to Renew
90 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+90 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Google Analytics?
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Helps Innovate
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Audience Segmentation
Device and Browser Analytics
Audience Demographics
Paid Search Integration
Conversion Analysis
Data Visualization
Search Engine Optimization
Customer Value Analysis
Customer Journey Modelling
Social Media Analytics
API Framework
Vendor Capability Ratings
Business Value Created
Breadth of Features
Quality of Features
Ease of Implementation
Ease of Data Integration
Product Strategy and Rate of Improvement
Ease of IT Administration
Availability and Quality of Training
Ease of Customization
Usability and Intuitiveness
Vendor Support
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Product Analytics
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Customer Intelligence
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A/B Testing
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Google Analytics Reviews
Ivan P.
- Role: Information Technology
- Industry: Technology
- Involvement: Business Leader or Manager
Submitted Feb 2023
Google Analytics is of great help as a main tool.
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Google Analytics is of great help as a main tool on the web to make your company's advertising management much more effective and effectively understand the movement and tilt of all the most potential customers, which reinforced our good experience with this program are the number of options that seek the constant growth of your company in the area of marketing since this is a fundamental piece to publicize the good aspects of your business in a short time in the cloud, all the information and analysis that you get visualized by means of this program will be of great help.
What is your favorite aspect of this product?
There are many virtues that this program has to have a better development with all your clients and their behavior on the websites, that is to say that thanks to the help of Google Analytics I can understand the demands of my most regular clients much easier and offer an impressive and strong marketing campaign on the web to make us known much further than what we are used to, this program searches and analyzes the scenarios to feed my commercial area, it is as if this program prepares and guides new users to realize new sales.
What do you dislike most about this product?
It is somewhat annoying as we do not have much help from the interface of this program, there are many options and functions that are executed in different ways but in the first steps with the software it can be somewhat overwhelming, it is not easy to understand and this affects all users to get the most out of this program, on the other hand, it was not highly recommended to use the mobile applications of this program, this presents even more difficulty to understand how it is the most practical use of its functions, the interface is not of great help.
What recommendations would you give to someone considering this product?
There are very few programs that we have used that have so many effective options to correctly handle all my data on the web in order to increase the number of customers entering your company. Google Analytics is capable of giving each customer a pleasant marketing experience. one of the users who bet on it, it has not worked for us and we constantly have an image and follow-up on the web, it is one hundred percent recommended.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
DIVESH K.
- Role: Information Technology
- Industry: Technology
- Involvement: End User of Application
Submitted Feb 2023
A great product for analysis
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
1. Custome Events can be easily created and tracked. 2. Data Visualization is very easy compared to other similar tools. 3. Track of page views, users, sessions, bounce rate, etc makes it an awesome tool.
What is your favorite aspect of this product?
Deep Analysis of everything required to make the right strategies and grow bigger.
What do you dislike most about this product?
A bit difficult to get a basic understanding of the tool in the beginning.
What recommendations would you give to someone considering this product?
One should definitely go for this tool to track conversions, in campaigns and strategies based on the available data.
Pros
- Helps Innovate
- Reliable
- Trustworthy
- Unique Features
- Role: Information Technology
- Industry: Consulting
- Involvement: IT Development, Integration, and Administration
Submitted Feb 2023
Finest analytics tool out there!!
Likeliness to Recommend
Pros
- Helps Innovate
- Performance Enhancing
- Enables Productivity
- Trustworthy
