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Google Analytics Logo Award Winner Product Badge
Google Analytics Logo Award Winner Product Badge
Google

Google Analytics

Composite Score
8.9 /10
CX Score
9.2 /10
Google Analytics
8.9 /10

What is Google Analytics?

Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.

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Awards & Recognition

Google Analytics won the following awards in the Website Analytics category

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Google Analytics Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Google Analytics.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

90 Likeliness to Recommend

98 Plan to Renew

90 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+90 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Google Analytics?

2% Negative
4% Neutral
94% Positive

Pros

  • Reliable
  • Performance Enhancing
  • Enables Productivity
  • Helps Innovate

Feature Ratings

Average 86

Audience Segmentation

87

Device and Browser Analytics

87

Audience Demographics

86

Paid Search Integration

86

Conversion Analysis

86

Data Visualization

86

Search Engine Optimization

86

Customer Value Analysis

85

Customer Journey Modelling

83

Social Media Analytics

83

API Framework

82

Vendor Capability Ratings

Average 83

Business Value Created

87

Breadth of Features

86

Quality of Features

86

Ease of Implementation

85

Ease of Data Integration

84

Product Strategy and Rate of Improvement

83

Ease of IT Administration

83

Availability and Quality of Training

82

Ease of Customization

82

Usability and Intuitiveness

81

Vendor Support

77

Google Analytics Reviews

Ruben S.

  • Role: Sales Marketing
  • Industry: Other
  • Involvement: IT Leader or Manager
Validated Review
Verified Reviewer

Submitted Feb 2023

The best tool to track the website visits

Likeliness to Recommend

10 /10

What differentiates Google Analytics from other similar products?

Is an amazing tool to everyone to have a website or e-commerce, also is free with all the tools that offer the system, is accurate with the metrics and you can track the visit depends of which channel did the traffic comes, also you can create a remarketing audience and use it in Google Ads.

What is your favorite aspect of this product?

That you can see the information of how many visits did you have for the different channels (Social paid, social organic, organic search, paid search, etc). Also create different type of conversions like purchase, fill a form, how much time did spend the visitor on the website, etc.

What do you dislike most about this product?

Nothing this tool is amazing

What recommendations would you give to someone considering this product?

You need to implement ASAP to your website and start to review your metrics and you can evaluate the efforts that you are doing on you website, or which channel you need to put more efforts and works better.

Pros

  • Helps Innovate
  • Trustworthy
  • Efficient Service
  • Effective Service

Agnes J.

  • Role: Industry Specific Role
  • Industry: Utilities
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Feb 2023

The Features of Google Analytics Are Powerful

Likeliness to Recommend

10 /10

What differentiates Google Analytics from other similar products?

The incredible features and accuracy of Google Analytics has been making a spectacular software. This software offers multiple free features that allows us to get accurate data about our website.

What is your favorite aspect of this product?

I am glad about Google Analytics because its affordability is unbeatable. Moreover, Google Analytics has been easy to use and reliable.

What do you dislike most about this product?

I have zero reasons to dislike Google Analytics. Google Analytics is flawless and easy to manage.

What recommendations would you give to someone considering this product?

Google Analytics is incredible and accurate to use. I highly recommend Google Analytics.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Gonzalo S.

  • Role: Sales Marketing
  • Industry: Insurance
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Feb 2023

An essential tool for website analysis

Likeliness to Recommend

9 /10

What differentiates Google Analytics from other similar products?

Analysis data (line graphs, bar graphs, etc.), through which you can determine the number of views of the home page. We had several websites, but each site had different numeric values. So we could customize the numeric values according to each site.

What is your favorite aspect of this product?

We can see the number of visits and the keywords you used to get traffic if we have our site and can link to it. The great thing is: With this tool alone we can get all the data we need in one go. In the analysis of the access to our company's website, we analyzed it with the help of the trend of the active users and the number of accesses by each medium through the analysis function (line graph).

What do you dislike most about this product?

First, it isn't easy to understand how to install Analytics when using the site. It would be nice if there were a support window, but it doesn't exist because it's free, and if you don't have an IT person in charge, the barrier can be a bit high.

What recommendations would you give to someone considering this product?

provide this information. It is easy to understand which pages need to be improved because we can see the features that contributed to the problems, the scores, the bounce rates, and the abandoned pages.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

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