What is Google Analytics?
Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
90 Likeliness to Recommend
98 Plan to Renew
90 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+90 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Google Analytics?
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Helps Innovate
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Audience Segmentation
Device and Browser Analytics
Audience Demographics
Paid Search Integration
Conversion Analysis
Data Visualization
Search Engine Optimization
Customer Value Analysis
Customer Journey Modelling
Social Media Analytics
API Framework
Vendor Capability Ratings
Business Value Created
Breadth of Features
Quality of Features
Ease of Implementation
Ease of Data Integration
Product Strategy and Rate of Improvement
Ease of IT Administration
Availability and Quality of Training
Ease of Customization
Usability and Intuitiveness
Vendor Support
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Product Analytics
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Customer Intelligence
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A/B Testing
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Google Analytics Reviews
Marie M.
- Role: Finance
- Industry: Finance
- Involvement: End User of Application
Submitted Feb 2023
Great product for technical users
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
The most popular online analytics tool is probably Google Analytics, and although being free, it is widely used. This includes straightforward use cases like knowing a user's session count and more complicated use cases like tracking conversion goals for purchases and final revenue targets.
What is your favorite aspect of this product?
When it relates to site data reporting, traffic analysis, and other features, Google Analytics is a treasure. Now, we use Google Analytics to keep track of all of our customized events. And Google's native Looker Studio is used to visualize this data. It offers tools for reporting and visualizing detailed site data.
What do you dislike most about this product?
For those who are unfamiliar with the product, it is exceedingly difficult, and the learning curve gets steeper with each new feature it introduces. It can be difficult to tag particular things, like hitting a button, as that calls for a different Google product.
What recommendations would you give to someone considering this product?
The foundation of all we do and plan turned out to be this program. This not only enables direct integration with tools like Google AdWords and the visibility of ad performance, but it also enables the development of subsequent apps and tactics while taking into account the current website user behavior.
Pros
- Continually Improving Product
- Reliable
- Performance Enhancing
- Enables Productivity
Jose B.
- Role: Sales Marketing
- Industry: Transportation
- Involvement: IT Leader or Manager
Submitted Feb 2023
A beautiful tracking tool
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Unlike other tools, this one is unique in that it is easy to use, easy to navigate, and offers a wide range of features. is more relevant.
What is your favorite aspect of this product?
What I admire most about this tool is that it integrates seamlessly with other Google products, making it quite a powerful tool, and it can also help make decisions on how to improve the site to make it more user-friendly and efficient. visitors
What do you dislike most about this product?
In my particular experience with this tool, I can say that it is unique and flawless as it is a good starter tool for any organization that wants to track its performance and understand visitor behavior.
What recommendations would you give to someone considering this product?
One of the reasons why we offer this tool ourselves is because this tool helps to perceive the traffic and all the performance of our website and offers us benefits in real time.
Pros
- Performance Enhancing
- Unique Features
- Effective Service
- Caring
Darmon J.
- Role: Finance
- Industry: Energy
- Involvement: End User of Application
Submitted Feb 2023
Great Tool with Great Features
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
If there is something that makes Google Analytics better than other similar products, it has to be its accuracy. The accuracy of the insights of Google Analytics makes it an unbeatable tool.
What is your favorite aspect of this product?
The ease of use of Google Analytics is one of my favorite aspects about this tool. Google Analytics has an easy to understand interface.
What do you dislike most about this product?
Google Analytics has incredible and flawless features. I do not see any challenges when using Google Analytics.
What recommendations would you give to someone considering this product?
Google Analytics is so impressive. I highly recommend Google Analytics to everyone.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
