What is Google Analytics?
Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
90 Likeliness to Recommend
98 Plan to Renew
90 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+90 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Google Analytics?
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Helps Innovate
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Audience Segmentation
Device and Browser Analytics
Audience Demographics
Paid Search Integration
Conversion Analysis
Data Visualization
Search Engine Optimization
Customer Value Analysis
Customer Journey Modelling
Social Media Analytics
API Framework
Vendor Capability Ratings
Business Value Created
Breadth of Features
Quality of Features
Ease of Implementation
Ease of Data Integration
Product Strategy and Rate of Improvement
Ease of IT Administration
Availability and Quality of Training
Ease of Customization
Usability and Intuitiveness
Vendor Support
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Customer Intelligence
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A/B Testing
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Google Analytics Reviews
Joe G.
- Role: Sales Marketing
- Industry: Education
- Involvement: Business Leader or Manager
Submitted Apr 2023
Free website data no business should do without
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
It's free and robust. There are other paid website analytics tools, but everyone should start with this and go from there.
What is your favorite aspect of this product?
I can easily see the most important data about visitors to my website. It's very easy to install.
What do you dislike most about this product?
I wish Analytics & Google Search Console were all one thing.
What recommendations would you give to someone considering this product?
Install it and get the data you need. Huge companies will need more, but a small business will have all they need.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Chirag D.
- Role: C-Level
- Industry: Technology
- Involvement: End User of Application
Submitted Mar 2023
Best Analytics tool seen ever, easy to use
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Integration with other Google products: Google Analytics is part of the Google Marketing Platform, which includes other products such as Google Ads, Google Tag Manager, and Google Data Studio. The integration between these products allows users to create more cohesive and effective digital marketing campaigns. Free version available: Google Analytics offers a free version of its service, which provides many of the basic features that most users will need. This makes it accessible to a wide range of businesses and organizations, regardless of their budget.
What is your favorite aspect of this product?
Tools for reporting and visualizing specific site data up to 100 properties can be supported at once in a typical account. Setup for custom event tracking is simple.
What do you dislike most about this product?
All events are captured as one. If Google Analytics could segregate them without custom metric that would have been great
What recommendations would you give to someone considering this product?
For tracking and analysing customer behaviour on a food e-commerce platform, Google Analytics is especially well suited. It offers a plethora of data on consumer activity, including the most popular goods, the most popular pages, and the origins of customers. The platform can use this data to improve consumer engagement and conversion rates on its website.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Robert J.
- Role: Industry Specific Role
- Industry: Technology
- Involvement: End User of Application
Submitted Mar 2023
It provides data in depth and breadth.
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
With Google Analytics, you can track a wide range of metrics related to website traffic, user behavior, and conversions. This level of detail makes it easy to identify areas where your website or app can be optimized to improve user engagement and conversion rates.
What is your favorite aspect of this product?
I love that it integrates with other Google products, like Google Ads and Google Tag Manager. This integration makes it easy to track the performance of our marketing campaigns and analyze how users interact with our website or app after clicking on an ad.
What do you dislike most about this product?
The sheer amount of data and options available can be confusing, and it takes some time to become familiar with the platform's features and capabilities.
What recommendations would you give to someone considering this product?
It is an excellent product that provides data in depth and breath. They should give it a try.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
