What is Google Analytics?
Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
90 Likeliness to Recommend
98 Plan to Renew
89 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+93 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Google Analytics?
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Respectful
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Conversion Analysis
Audience Segmentation
Audience Demographics
Paid Search Integration
Device and Browser Analytics
Search Engine Optimization
Customer Value Analysis
Data Visualization
Machine Learning
AI Tools
Social Media Analytics
Vendor Capability Ratings
Business Value Created
Breadth of Features
Quality of Features
Ease of Implementation
Ease of Data Integration
Product Strategy and Rate of Improvement
Ease of Customization
Availability and Quality of Training
Ease of IT Administration
Usability and Intuitiveness
Vendor Support
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Google Analytics Reviews
Maria kemi W.
- Role: Sales Marketing
- Industry: Retail
- Involvement: End User of Application
Submitted Jul 2024
Helps us make better business decisions.
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Google analytics customizable and comprehensive reporting capabilities, does set it apart from similar software programs. It provides vast levels of dimensions and metric options that we have customized to meet specific business needs. As a result of this , we are better understanding how our users and website visitors relate with our web applications and mobile app.
What is your favorite aspect of this product?
I love that I am able to create customized dashboards and automate email reports. This has made it easier to share vital day to day data insights with the right people across my organization.
What do you dislike most about this product?
Google analytics is very feature vast and this can make it complex to use , especially for people who are new to web analytic tools. Also, it requires at least intermediate analytical skillset to interpret data provided on Google analytics.
What recommendations would you give to someone considering this product?
I am of the opinion that Google analytics has helped my organization shape business outcomes and can do same for other organizations too.
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Security Protects
Weldon D.
- Role: Sales Marketing
- Industry: Healthcare
- Involvement: IT Leader or Manager
Submitted Jul 2024
"Easy to use, but terrible support
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Google Analytics seamlessly integrates with other Google products like Google Ads, Search Console, and Data Studio, providing a holistic view of marketing efforts and website performance.
What is your favorite aspect of this product?
the data and conversion tracking
What do you dislike most about this product?
the terrible support
What recommendations would you give to someone considering this product?
get a consultant to help you
Pros
- Reliable
- Performance Enhancing
- Unique Features
- Enables Productivity
Cons
- Less Efficient Service
- Less Effective Service
- Less Caring
Nikolay V.
- Role: Information Technology
- Industry: Entertainment
- Involvement: Business Leader or Manager
Submitted May 2024
Great toot for website analytics
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Great tool has an in-depth analysis of how our customers interact across our websites and mobile applications
What is your favorite aspect of this product?
Google Analytics is a tool that comes with easy integrations with other tools which gives you ability to monetize the website content
What do you dislike most about this product?
The learning curve on how to use this tool could be a challenge
What recommendations would you give to someone considering this product?
Yes, I would recommend the tool because it is easy to use
Pros
- Continually Improving Product
- Reliable
- Performance Enhancing
- Enables Productivity
