What is Google Analytics?
Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.
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Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
to access more information on Google Analytics.
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
90 Likeliness to Recommend
98 Plan to Renew
90 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+90 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Google Analytics?
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Helps Innovate
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Audience Segmentation
Device and Browser Analytics
Audience Demographics
Paid Search Integration
Conversion Analysis
Data Visualization
Search Engine Optimization
Customer Value Analysis
Customer Journey Modelling
Social Media Analytics
API Framework
Vendor Capability Ratings
Business Value Created
Breadth of Features
Quality of Features
Ease of Implementation
Ease of Data Integration
Product Strategy and Rate of Improvement
Ease of IT Administration
Availability and Quality of Training
Ease of Customization
Usability and Intuitiveness
Vendor Support
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A/B Testing
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Google Analytics Reviews
- Role: Information Technology
- Industry: Technology
- Involvement: Business Leader or Manager
Submitted May 2023
Easy to use and amazing product
Likeliness to Recommend
Pros
- Helps Innovate
- Reliable
- Performance Enhancing
- Enables Productivity
Fredrick E.
- Role: C-Level
- Industry: Consulting
- Involvement: Business Leader or Manager
Submitted May 2023
Offers comprehensive and insightful data analysis,
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Google Analytics stands out among similar products with its user-friendly interface, extensive range of features, robust tracking capabilities, and seamless integration with other Google tools, making it the go-to choice for businesses seeking powerful and comprehensive website analytics.
What is your favorite aspect of this product?
its ability to provide in-depth insights into user behavior and website performance, allowing businesses to optimize their strategies and improve their online presence.
What do you dislike most about this product?
One potential drawback of Google Analytics is its complexity for beginners or users with limited technical knowledge. The abundance of features and customization options can be overwhelming, requiring a learning curve to fully grasp and utilize the platform effectively.
What recommendations would you give to someone considering this product?
Take advantage of the available learning resources: Google provides extensive documentation, tutorials, and online courses to help you understand and make the most of the platform. Familiarize yourself with these resources to gain a deeper understanding of Google Analytics. Start with clear objectives: Determine your specific goals and metrics you want to track before diving into the tool. Having a clear understanding of what you want to achieve will help you set up relevant tracking and focus on the data that matters most to your business.
Pros
- Helps Innovate
- Reliable
- Performance Enhancing
- Enables Productivity
Jessica A.
- Role: Sales Marketing
- Industry: Technology
- Involvement: Business Leader or Manager
Submitted May 2023
Clear Data Visualization/Custom Reporting features
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Easy to customize reports
What is your favorite aspect of this product?
Customer journey/multi attribution touch point analysis
What do you dislike most about this product?
Some features/settings are more hidden under drop down bars making it difficult to see other ways to analyze campaigns
What recommendations would you give to someone considering this product?
Utilize custom reporting to fully understand/segment per region
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Helps Innovate
