What is Google Analytics?
Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
90 Likeliness to Recommend
98 Plan to Renew
90 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+90 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Google Analytics?
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Helps Innovate
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Audience Segmentation
Device and Browser Analytics
Audience Demographics
Paid Search Integration
Conversion Analysis
Data Visualization
Search Engine Optimization
Customer Value Analysis
Customer Journey Modelling
Social Media Analytics
API Framework
Vendor Capability Ratings
Business Value Created
Breadth of Features
Quality of Features
Ease of Implementation
Ease of Data Integration
Product Strategy and Rate of Improvement
Ease of IT Administration
Availability and Quality of Training
Ease of Customization
Usability and Intuitiveness
Vendor Support
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Customer Intelligence
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A/B Testing
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Google Analytics Reviews
Trisha G.
- Role: Finance
- Industry: Finance
- Involvement: End User of Application
Submitted Jul 2023
Best way to unleash the power of raw data
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Google Analytics can understand your business and allows you to choose from a list of option to create a BI Solution which best suits your project requirements and BI Capabilities are also good enough to submit reports to Executives.
What is your favorite aspect of this product?
The best thing is that it is free, and offers unparalleled features compared to any other similar, free platform. Comprehensive learning resources and documentation is available, while the platform is usually error-free.
What do you dislike most about this product?
Because of its complexity, it can be difficult to sort through. When major updates like GA4 happen, the help documentation always lags behind the updates being pushed.
What recommendations would you give to someone considering this product?
Business performance has improved by simply looking at Google Analytics data on which pages are getting more traffic and where the user is dropping off.
Pros
- Trustworthy
- Caring
- Saves Time
- Respectful
Madhu Shalini R.
- Role: Sales Marketing
- Industry: Technology
- Involvement: Business Leader or Manager
Submitted Jul 2023
Fantastic product!
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Google Analytics will provide each and every analysis very detailed and it will predict the upcoming features of the databases also, which makes it different from other products.
What is your favorite aspect of this product?
Detailed analysis of the Analytical tool is one of my favorite aspects of Google Analytics and also this tool makes the analysis work ease of doing to predict the source of new customer analysis.
What do you dislike most about this product?
There is nothing like dislike about the product as an Analyst, I feel most of my job is fulfilled with this tool itself only predictions about the database I have summarized about the product we sell to the customers, and the reach of the market is also calculated in one place.
What recommendations would you give to someone considering this product?
I will definitely recommend the product to make their life easier about the reach and predictions and the targeted customers, so someone getting this product should definitely go for it and try it, they will like it.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Rafiq K.
- Role: Information Technology
- Industry: Technology
- Involvement: IT Leader or Manager
Submitted Jul 2023
Best tool for monitoring website
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Google Analytics is a great tool for website analysis that provides clear views of the website. It's an excellent tool for tracking traffic and website health.
What is your favorite aspect of this product?
It gives detailed analysis of the website including traffic, Users GEO, Users Country and lots of other important data
What do you dislike most about this product?
Sometime feels they are doing too much update with the system so we have to keep changing the code and update the new design
What recommendations would you give to someone considering this product?
Google Analytics is the best tool for monitoring your website which provides clear information about your website usability. It's the best choice for anyone who want to analyze the website
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
