What is Google Analytics?
Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
to access more information on Google Analytics.
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
90 Likeliness to Recommend
98 Plan to Renew
90 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+90 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Google Analytics?
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Helps Innovate
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Audience Segmentation
Device and Browser Analytics
Audience Demographics
Paid Search Integration
Conversion Analysis
Data Visualization
Search Engine Optimization
Customer Value Analysis
Customer Journey Modelling
Social Media Analytics
API Framework
Vendor Capability Ratings
Business Value Created
Breadth of Features
Quality of Features
Ease of Implementation
Ease of Data Integration
Product Strategy and Rate of Improvement
Ease of IT Administration
Availability and Quality of Training
Ease of Customization
Usability and Intuitiveness
Vendor Support
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Customer Intelligence
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A/B Testing
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Google Analytics Reviews
Megha M.
- Role: Consultant
- Industry: Healthcare
- Involvement: End User of Application
Submitted Aug 2023
Best in class for analytics. Can’t trust any other
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Best features, easy to understand. Very detailed analytics.
What is your favorite aspect of this product?
Detailed analytics
What do you dislike most about this product?
Integration is a little difficult
What recommendations would you give to someone considering this product?
Best option in market, nothing can beat google analytics. Absolutely the best in every terms
Pros
- Performance Enhancing
- Effective Service
- Inspires Innovation
- Caring
Akash A.
- Role: Consultant
- Industry: Technology
- Involvement: IT Development, Integration, and Administration
Submitted Aug 2023
Easy to implement and good training material
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Easy integration with other Google Prodcuts
What is your favorite aspect of this product?
Ease of implementation
What do you dislike most about this product?
Nothing at this point of time
What recommendations would you give to someone considering this product?
Please do enough research of your current ecosystem before taking any analytics product
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Marjan H.
- Role: Operations
- Industry: Manufacturing
- Involvement: Business Leader or Manager
Submitted Aug 2023
Amazing analytical tool for my business.
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
What I appreciate most about Google Analytics is its extensive reporting features. It gives me precise information about my website, including visitor demographics, traffic sources, and user behavior. Its dashboard is simple and straightforward to use. The nicest aspect is that I can combine multiple websites and track reports with a single Google account. Code is simple to include in a website. Google Analytics provides a wealth of information about how visitors engage with my website. From how they accessed the website to how long it took them to convert.
What is your favorite aspect of this product?
What I appreciate best about Google Analytics is that it provides systems for measuring and tracking goals and events. When it comes to measuring and tracking website activities, this is truly what makes the difference. I mean, I can track and measure my specific marketing goals or special events by using goal and event-setting methods. This is a terrific tool for me to measure and follow the progress of my content as well as the general success of my website.
What do you dislike most about this product?
It can be difficult for novices to sort through a sophisticated tool due to the enormous amount of available data, which can occasionally overwhelm new users.
What recommendations would you give to someone considering this product?
I integrated Google Analytics into the entire website. The best part is that Google Analytics has a variety of ways to integrate with my website. The simplest method is to just copy it and put it into the header file. It records all of the details that assist me grow and expand my business insights. Its report dashboard layout is simple to use and engaging. I utilize it to increase my sales based on Google Analytics trends and patterns. The nicest aspect is that I can easily export the data and utilize it in Power Bi for additional study. A few often used features include real-time visitors, interactive dashboards.
Pros
- Efficient Service
- Effective Service
- Respectful
- Helps Innovate
