What is Google Analytics?
Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.
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Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
to access more information on Google Analytics.
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
90 Likeliness to Recommend
98 Plan to Renew
90 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+90 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Google Analytics?
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Helps Innovate
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Audience Segmentation
Device and Browser Analytics
Audience Demographics
Paid Search Integration
Conversion Analysis
Data Visualization
Search Engine Optimization
Customer Value Analysis
Customer Journey Modelling
Social Media Analytics
API Framework
Vendor Capability Ratings
Business Value Created
Breadth of Features
Quality of Features
Ease of Implementation
Ease of Data Integration
Product Strategy and Rate of Improvement
Ease of IT Administration
Availability and Quality of Training
Ease of Customization
Usability and Intuitiveness
Vendor Support
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Customer Intelligence
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A/B Testing
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Google Analytics Reviews
Hiroshi K.
- Role: Information Technology
- Industry: Technology
- Involvement: Business Leader or Manager
Submitted Sep 2023
There are many functions that this program offers
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
There are many functions that this program offers me to enhance the performance of my company's websites. It is thanks to the help of this program that I can analyze the flow and traffic of interested clients as well as study the number of clients who visit our website. platform on the web, I am very happy to work with the support of Google Analytics since this program enhances the company's marketing in this way with the great objective of increasing sales and commercial relationships for my company, that is, this program better interaction strategies.
What is your favorite aspect of this product?
Google Analytics is one of the few programs that offer you so many options to analyze and study what are the most positive points of the operation of your website as well as promote the development of your company's publications and marketing messages, this program will notify me all the detailed information of each of the data that has left the performance of each of the company's websites, this program is attentive to each of the movements of the visitors of my web pages and will collect all the necessary information by means of reports that I can use as a reference for my ads.
What do you dislike most about this product?
It is really mandatory that the system works in collaboration with Google so that the program can reproduce each of its functions and maintain the protections of each of the data that has been collected, this program is a tool that must be used with caution since which can sometimes be made from the use of the most private data of visitors, a last negative point of this program would be the complexity of technical functions to apply it.
What recommendations would you give to someone considering this product?
The best tool you can have in your work area and apply it on your company's websites, this program is the perfect software that will study the number of visitors who enter your platform, I recommend Google Analytics because it uses all the information you collect and analyze for the benefit of the company and be much more attractive and interactive with my clientele.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Dan P.
- Role: Sales Marketing
- Industry: Technology
- Involvement: Business Leader or Manager
Submitted Sep 2023
Must-have website tool
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Scale of deep integration with all Google tools (and beyond!)
What is your favorite aspect of this product?
Accurate and real-time data
What do you dislike most about this product?
Nothing!!!
What recommendations would you give to someone considering this product?
Learn all you can about how to use it so you can get maximum value from it - brilliant tool in the right hands
Pros
- Reliable
- Performance Enhancing
- Security Protects
- Enables Productivity
Ahmet Burak B.
- Role: Sales Marketing
- Industry: Consulting
- Involvement: End User of Application
Submitted Aug 2023
Must Have for Digital Marketers
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
I think GA is unmatched by any of its competitors in any comparison.
What is your favorite aspect of this product?
I like majority of the tools and the aspects but most importantly the CLTV calculation
What do you dislike most about this product?
I do not like why they removed goals in GA4, it's confusing now
What recommendations would you give to someone considering this product?
I'd recommend to get to know the GA4 because it's fundamentally different that Google Analytics Universal
Pros
- Enables Productivity
- Unique Features
- Inspires Innovation
- Caring
