What is Google Analytics?
Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
90 Likeliness to Recommend
98 Plan to Renew
89 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+93 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Google Analytics?
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Respectful
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Conversion Analysis
Audience Segmentation
Audience Demographics
Paid Search Integration
Device and Browser Analytics
Search Engine Optimization
Customer Value Analysis
Data Visualization
Machine Learning
AI Tools
Social Media Analytics
Vendor Capability Ratings
Business Value Created
Breadth of Features
Quality of Features
Ease of Implementation
Ease of Data Integration
Product Strategy and Rate of Improvement
Ease of Customization
Availability and Quality of Training
Ease of IT Administration
Usability and Intuitiveness
Vendor Support
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Google Analytics Reviews
Aishwarya S.
- Role: Industry Specific Role
- Industry: Consulting
- Involvement: End User of Application
Submitted Feb 2025
Fantastic feature and great software
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
This software is soo easy to use
What is your favorite aspect of this product?
This Analysis tool gives you access of your website deta in one frame
What do you dislike most about this product?
Nothing to dislike
What recommendations would you give to someone considering this product?
If you are using separate tool to analyse your website you can use this one
Pros
- Helps Innovate
- Reliable
- Performance Enhancing
- Enables Productivity
Harsh G.
- Role: Student Academic
- Industry: Education
- Involvement: End User of Application
Submitted Feb 2025
Google Analytics makes Website Performance better
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
It makes perfect sense in analysing our overall website , like how user interact and how much traffic our site has.
What is your favorite aspect of this product?
It allows customizing and defining our goals of forms submissions and provides flexiblity in website analysis with some objective .I love its user friendly interface where i can work on website performance increasing.
What do you dislike most about this product?
Nothing so far to say in actual dislike of Google Analytics as it is best in working for my pupose of empowering my website performance.
What recommendations would you give to someone considering this product?
I recommend it due to its best user interface to work and its real ability to track conversations and performance of overall website.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Enables Productivity
Branko J.
- Role: Operations
- Industry: Finance
- Involvement: End User of Application
Submitted Feb 2025
"One of a kind for web analytics"
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Google Analytics stands out with its deep integration with Google services, robust data tracking, and powerful reporting tools, all available for free.
What is your favorite aspect of this product?
Its detailed insights and powerful reporting tools for tracking user behavior.
What do you dislike most about this product?
Steep learning curve for beginners.
What recommendations would you give to someone considering this product?
Starting with the basics and gradually exploring advanced features. Take advantage of Google Analytics' tutorials and resources to learn the interface and make the most of its capabilities.
Pros
- Helps Innovate
- Performance Enhancing
- Enables Productivity
- Unique Features
Cons
- Slower Product Innovation
- Vendor Friendly Policies
- Vendor's Interest First
