What is Google Analytics?
Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.
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Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
to access more information on Google Analytics.
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
90 Likeliness to Recommend
98 Plan to Renew
90 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+90 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Google Analytics?
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Helps Innovate
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Audience Segmentation
Device and Browser Analytics
Audience Demographics
Paid Search Integration
Conversion Analysis
Data Visualization
Search Engine Optimization
Customer Value Analysis
Customer Journey Modelling
Social Media Analytics
API Framework
Vendor Capability Ratings
Business Value Created
Breadth of Features
Quality of Features
Ease of Implementation
Ease of Data Integration
Product Strategy and Rate of Improvement
Ease of IT Administration
Availability and Quality of Training
Ease of Customization
Usability and Intuitiveness
Vendor Support
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Product Analytics
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Customer Intelligence
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A/B Testing
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Google Analytics Reviews
Dnyanoba M.
- Role: Operations
- Industry: Healthcare
- Involvement: End User of Application
Submitted Oct 2023
Perfect web analytics tool
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Cost of implementation, and ease of use and the main features which makes it good to have.
What is your favorite aspect of this product?
It covers all the basics of web analytics and we can check the demographics of users also.
What recommendations would you give to someone considering this product?
I would really recommend this software for all types of web analytics and related works. It is easy to implement and cost effective as well.
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Trustworthy
Jenny H.
- Role: Industry Specific Role
- Industry: Not for Profit
- Involvement: Business Leader or Manager
Submitted Oct 2023
Relatively easy to use, but can be limited.
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
It offers many of the same features, but sometimes it's a little challenging to navigate through the dashboard. And other times I found some features very limiting.
What is your favorite aspect of this product?
It's free to implement and track, but to run tests and campaigns, those will cost more.
What do you dislike most about this product?
I don't like how it feels very limited for certain teams.
What recommendations would you give to someone considering this product?
If you're considering a website tracker, this would be a great start. Just simply it provides all the basic information and tools you need. But if you're looking for advanced tools, you may need other tools to help supplement.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Sam H.
- Role: Sales Marketing
- Industry: Technology
- Involvement: End User of Application
Submitted Oct 2023
No competition -- It's big, free and useable.
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
It's the largest and integrates with other google products, so it's necessary for a marketing agency like ours.
What is your favorite aspect of this product?
It's free. And has a widely supported knowledgebase.
What do you dislike most about this product?
GA4's UI is so different than GA3 and it's taken a while to get used to it. I'm sure I'll like it once I understand it better, though.
What recommendations would you give to someone considering this product?
Get a training course for it.
Pros
- Reliable
- Includes Product Enhancements
- Performance Enhancing
- Enables Productivity
Cons
- Less Effective Service
- Leverages Incumbent Status
- Inhibits Innovation
