This content is currently locked.

Your current McLean & Company subscription does not include access to this content. Contact your account representative to gain access to Premium SoftwareReviews.

Contact Your Representative

Or Call Us:
1-877-281-0480 (US/CAN) or
+1-519-936-2659 (International)

Google

Google Analytics

Composite Score

8.9 /10

CX Score

9.2 /10

719 Reviews Write a Review

What is Google Analytics?

Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.

Company Details

Need Assistance?

We're here to help you with understanding our reports and the data inside to help you make decisions.

Get Assistance

Awards & Recognition

Google Analytics won the following awards in the Website Analytics category

Filter By

Strategy and Innovation
Product Impact

2023

2023 Data Quadrant Gold Medalist

2023

7 Top Rated Capabilities

10 Top Rated Features

2023

Google Analytics Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Google Analytics.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

90 Likeliness to Recommend

98 Plan to Renew

90 Satisfaction of Cost Relative to Value

{y}

{name}

Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+90 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Google Analytics?

2% Negative

4% Neutral

94% Positive

Pros

Reliable
Performance Enhancing
Enables Productivity
Helps Innovate

Feature Ratings

Average 86

Audience Segmentation

Device and Browser Analytics

Audience Demographics

Paid Search Integration

Conversion Analysis

Data Visualization

Search Engine Optimization

Customer Value Analysis

Customer Journey Modelling

Social Media Analytics

API Framework

Vendor Capability Ratings

Average 83

Business Value Created

Breadth of Features

Quality of Features

Ease of Implementation

Ease of Data Integration

Product Strategy and Rate of Improvement

Ease of IT Administration

Availability and Quality of Training

Ease of Customization

Usability and Intuitiveness

Vendor Support

Also Featured in...

Product Analytics

Translation missing: en.product_page.ratings.score 9.0

View Google Analytics in this category (opens in a new tab)

Customer Intelligence

Translation missing: en.product_page.ratings.score 8.7

View Google Analytics in this category (opens in a new tab)

A/B Testing

Translation missing: en.product_page.ratings.score 8.7

View Google Analytics in this category (opens in a new tab)

Google Analytics Reviews

Mihir M.

Role: Sales Marketing
Industry: Technology
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Nov 2023

The best analytics tool for Websites

Likeliness to Recommend

8 /10

What differentiates Google Analytics from other similar products?

Google Analytics provides in-depth web and app analytics, integrating seamlessly with Google's ecosystem.

What is your favorite aspect of this product?

The accuracy of capturing the data points and the user journey is one of the best and reliable ones.

What do you dislike most about this product?

We expected even more features and volumes under free feature, the paid version is very costly for startups

What recommendations would you give to someone considering this product?

Just make sure that google analytics is integrated following the best practices to make the best use of it.

Pros

Reliable
Enables Productivity
Unique Features
Helps Innovate

Cons

Less Generous

Muhammed Ali T.

Role: Information Technology
Industry: Transportation
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Oct 2023

GA4 is the best.

Likeliness to Recommend

8 /10

What differentiates Google Analytics from other similar products?

There are no other tool that can report website analytics at this granularity.

What is your favorite aspect of this product?

GA4 revolutionized the way we look at the product data.

What do you dislike most about this product?

I dislike the new goal notation system, its not swift as in the universal interface.

What recommendations would you give to someone considering this product?

I'd recommend them to learn GA4 as soon as possible.

Pros

Helps Innovate
Continually Improving Product
Reliable
Enables Productivity

Ankit S.

Role: Sales Marketing
Industry: Media
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Oct 2023

The must have tool for any internet company

Likeliness to Recommend

9 /10

What differentiates Google Analytics from other similar products?

Analytics is the most widely accepted data portal for any third party tool/service be it google ads or your internal datasets

What is your favorite aspect of this product?

The accuracy of data capturing and correctly tracking the conversion events is outstanding

What do you dislike most about this product?

It has most of the basic features but the advanced features like cohort based retention, data visualisation is still primitive in Google Analytics

What recommendations would you give to someone considering this product?

You may need to club Google analytics with a supportive 3rd party tool to make sense of the data completely

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

How We Deliver

Google Analytics

What is Google Analytics?

Company Details

Need Assistance?

Awards & Recognition

2024 Emotional Footprint Champion

2024 Data Quadrant Gold Medalist

2023 Emotional Footprint Champion

2023 Data Quadrant Gold Medalist

Google Analytics Ratings

90 Likeliness to Recommend

98 Plan to Renew

90 Satisfaction of Cost Relative to Value

Emotional Footprint Overview

+90 Net Emotional Footprint

How much do users love Google Analytics?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Audience Segmentation The ability to create and analyze discrete customer audience segments based on user-defined criteria or variables.

Device and Browser Analytics Capture and summarize device and browser information.

Audience Demographics The ability to capture, analyze and display customer demographic/firmographic data from different channels.

Paid Search Integration Integrates with popular search advertising services (i.e. AdWords) and can make predictive recommendations around areas like keywords.

Conversion Analysis The ability to capture and analyze conversion (transaction) data and conversion paths from the web or associated channels.

Data Visualization Visualize customer data in configurable dashboards or reports, and easily share these visualizations with decision makers.

Search Engine Optimization Provides targeted recommendations for improving and optimizing a page for organic search rankings (i.e. via A/B testing or multivariate testing).

Customer Value Analysis Predicts customer lifetime value based on past conversions.

Customer Journey Modelling The ability to effectively model and display customer behaviors or journeys through multiple channels and touchpoints.

Social Media Analytics Captures information on social signals from popular services (Twitter, Facebook, LinkedIn etc.).

API Framework Move data to and from the platform and other customer interaction applications (i.e. Marketing Automation) with ease.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Also Featured in...

Product Analytics

Customer Intelligence

A/B Testing

Google Analytics Reviews

Mihir M.

The best analytics tool for Websites

Likeliness to Recommend

Pros

Cons

Muhammed Ali T.

GA4 is the best.

Likeliness to Recommend

Pros

Ankit S.

The must have tool for any internet company

Likeliness to Recommend

Pros

Most Popular Google Analytics Comparisons

Adobe Analytics

HubSpot Marketing Hub

Semrush

Mouseflow

Hotjar

Elastic Observability

Title

Feature Ratings

Audience Segmentation

Device and Browser Analytics

Audience Demographics

Paid Search Integration

Conversion Analysis

Data Visualization

Search Engine Optimization

Customer Value Analysis

Customer Journey Modelling

Social Media Analytics

API Framework

Vendor Capability Ratings

Business Value Created

Breadth of Features

Quality of Features

Ease of Implementation

Ease of Data Integration

Product Strategy and Rate of Improvement

Ease of IT Administration

Availability and Quality of Training

Ease of Customization

Usability and Intuitiveness

Vendor Support