What is Google Analytics?
Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.
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Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
to access more information on Google Analytics.
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
90 Likeliness to Recommend
98 Plan to Renew
90 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+90 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Google Analytics?
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Helps Innovate
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Audience Segmentation
Device and Browser Analytics
Audience Demographics
Paid Search Integration
Conversion Analysis
Data Visualization
Search Engine Optimization
Customer Value Analysis
Customer Journey Modelling
Social Media Analytics
API Framework
Vendor Capability Ratings
Business Value Created
Breadth of Features
Quality of Features
Ease of Implementation
Ease of Data Integration
Product Strategy and Rate of Improvement
Ease of IT Administration
Availability and Quality of Training
Ease of Customization
Usability and Intuitiveness
Vendor Support
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A/B Testing
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Google Analytics Reviews
Kiranjit K.
- Role: Information Technology
- Industry: Other
- Involvement: IT Development, Integration, and Administration
Submitted Nov 2023
Check Website Depth Analysis
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
When it comes to analyzing the website traffic. Google Analytics is most trustworthy.
What is your favorite aspect of this product?
Checking the website visits and behaviour of users.
What do you dislike most about this product?
GA4 is implemented recently which needs modification.
What recommendations would you give to someone considering this product?
Watch some tutorials for GA4 before you use it.
Pros
- Helps Innovate
- Reliable
- Performance Enhancing
- Inspires Innovation
Anna R.
- Role: Operations
- Industry: Utilities
- Involvement: End User of Application
Submitted Nov 2023
Decoding the digital domain
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Google Analytics tracks the number of visitors, so we know our audience's reach. It captures conversion events, giving us a snapshot of successful user interactions. We measure the time users spend on our site or application to indicate engagement levels. It identifies the most visited pages and user navigation patterns. We can build dashboards with specific metrics aligned with our business objectives. It ensures up-to-date data availability for agile decision-making. It align data metrics with business objectives to create a roadmap for achieving organizational goals.
What is your favorite aspect of this product?
I study website and app traffic and user actions with Google Analytics. This tool tracks important metrics such as visitor numbers, session lengths, popular pages, and conversions. Analyzing this data gives me insight into user behavior and helps me pinpoint areas for enhancement. This, in turn, enables me to make decisions that bolster the user experience and drive business objectives. Google Analytics equips us with real-time data, enabling confident, quick decisions. By analyzing user behavior, analysts can identify areas that need improvement, which leads to greater overall user satisfaction.
What do you dislike most about this product?
Google Analytics can greatly improve your website or application traffic by analyzing it and providing valuable information on user behavior, including their interactions, preferences, and access paths. It also helps unravel the intricacies and details of your traffic.
What recommendations would you give to someone considering this product?
Therefore, we highly recommend Google Analytics as an essential tool for navigating the digital world. Google Analytics is an essential tool for decoding the digital world. Its sturdy features and customizable investigations make it valuable for businesses. Analysts have instant access to the latest data with near real-time updates. Plus, Google Analytics provides e-commerce tracking features for analyzing purchase behavior, cart abandonment, and product performance.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
- Role: Information Technology
- Industry: Media
- Involvement: IT Development, Integration, and Administration
Submitted Nov 2023
Out of fashion
Likeliness to Recommend
Cons
- Less Efficient Service
- Vendor Friendly Policies
- Under Delivered
