What is Google Analytics?
Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.
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Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
to access more information on Google Analytics.
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
90 Likeliness to Recommend
98 Plan to Renew
90 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+90 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Google Analytics?
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Helps Innovate
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Audience Segmentation
Device and Browser Analytics
Audience Demographics
Paid Search Integration
Conversion Analysis
Data Visualization
Search Engine Optimization
Customer Value Analysis
Customer Journey Modelling
Social Media Analytics
API Framework
Vendor Capability Ratings
Business Value Created
Breadth of Features
Quality of Features
Ease of Implementation
Ease of Data Integration
Product Strategy and Rate of Improvement
Ease of IT Administration
Availability and Quality of Training
Ease of Customization
Usability and Intuitiveness
Vendor Support
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A/B Testing
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Google Analytics Reviews
Akhilesh S.
- Role: Information Technology
- Industry: Technology
- Involvement: IT Development, Integration, and Administration
Submitted Apr 2024
A must tool for every website
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
The tool has an in-depth analysis of how our customers interact across our websites and mobile applications throughout our entire lifecycle and at an affordable pricing
What is your favorite aspect of this product?
The tool comes with easy integrations with other tools like Google advertising and publishing tools to understand how to monetize the website content and, has a professional looking user interface which shows clearly the customer journey on the website and the most website pages they visit
What do you dislike most about this product?
There is a bigger learning curve to understand this tool because of the many software modules that one needs to understand on how to use them,
What recommendations would you give to someone considering this product?
Yes, I would recommend the tool because it is easy and comes at a fair pricing to use
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Mary H.
- Role: Sales Marketing
- Industry: Food and Beverage
- Involvement: End User of Application
Submitted Apr 2024
Great for website analytics!
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
It's relatively easy to learn and they even have a demo account to practice
What is your favorite aspect of this product?
GIves robust data and analytics on website traffic
What do you dislike most about this product?
a little overwhelming at first
What recommendations would you give to someone considering this product?
Great for someone new to understanding website analytics, a very common and useful product to learn
Pros
- Helps Innovate
- Reliable
- Enables Productivity
- Trustworthy
Sourav B.
- Role: Industry Specific Role
- Industry: Entertainment
- Involvement: Initial Implementation
Submitted Apr 2024
Best Web analytics service for your website
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Google analytics is way ahead then its competitors in term of ease of use , the simple user interface , and the security which the greatest concern for many and the graphical representation of different types of data from customers demographic to customers clicks is just outstanding and also the accuracy of data provided from google is unbeatable.
What is your favorite aspect of this product?
Most favourite part of google analytics is the integration with any website or the data visualization from a web application which is very simple and easy to understand
What do you dislike most about this product?
Sometimes the accuracy of data is not upto the mark and shows huge variations in customer usages and also the lack of live suport hinders the efficiency of work
What recommendations would you give to someone considering this product?
Yes definitely any one who is looking for web analytics which is good , highly secured , easy to understand, and also easy to implement to their websites then google analytics is the one which can fullfill all your requirements.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
