What is Google Analytics?
Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.
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Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
to access more information on Google Analytics.
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
90 Likeliness to Recommend
98 Plan to Renew
90 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+90 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Google Analytics?
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Helps Innovate
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Audience Segmentation
Device and Browser Analytics
Audience Demographics
Paid Search Integration
Conversion Analysis
Data Visualization
Search Engine Optimization
Customer Value Analysis
Customer Journey Modelling
Social Media Analytics
API Framework
Vendor Capability Ratings
Business Value Created
Breadth of Features
Quality of Features
Ease of Implementation
Ease of Data Integration
Product Strategy and Rate of Improvement
Ease of IT Administration
Availability and Quality of Training
Ease of Customization
Usability and Intuitiveness
Vendor Support
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Product Analytics
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Customer Intelligence
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A/B Testing
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Google Analytics Reviews
Ritika B.
- Role: Information Technology
- Industry: Technology
- Involvement: IT Development, Integration, and Administration
Submitted Jun 2024
Fantastic tool, best amongst all
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
It provides Advanced segmentation. and Real-time data visualizations which makes it easier to work on the data and the estimates get more precise,
What is your favorite aspect of this product?
My favorite aspect is its Predictive Capabilities. Which let the users do less of effort and is extremely precise.
What do you dislike most about this product?
High pricing, It would be better if that could be made a bit reasonable.
What recommendations would you give to someone considering this product?
would recommend new users to go through the initial trainings for a better understanding of it's features. It allows a smooth experience later on
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Trustworthy
Cons
- Charges for Enhancements
Mohanad M.
- Role: Information Technology
- Industry: Manufacturing
- Involvement: IT Leader or Manager
Submitted Jun 2024
Easy but very expensive
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Google is comprehensive, simple and integrated
What is your favorite aspect of this product?
Reports are easy
What do you dislike most about this product?
It's always cost
What recommendations would you give to someone considering this product?
You should rely on it as much as you want.
Pros
- Enables Productivity
- Trustworthy
- Unique Features
- Efficient Service
Sulaiman D.
- Role: C-Level
- Industry: Not for Profit
- Involvement: End User of Application
Submitted Jun 2024
Easy to implement and pricey
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
The real-time analytic feature that shows the number of visitors on the website and to which current page they are on, also the auto sync per every minute gives accurate figure of the number of site visitors
What is your favorite aspect of this product?
The User Interface is good, you get everything you are looking for in the dashboard more easily, and also using Google Analytics does not cost money or subscription
What do you dislike most about this product?
Exporting the analytic data from this tool is often slow and at times it often gets internal error issues hence making it hard to fetch accurate analytic report
What recommendations would you give to someone considering this product?
Yes, I would recommend the tool because it is easy and works faster
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
