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Google Analytics Logo Award Winner Product Badge
Google Analytics Logo Award Winner Product Badge
Google

Google Analytics

Composite Score
8.9 /10
CX Score
9.2 /10
Google Analytics
8.9 /10

What is Google Analytics?

Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.

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Awards & Recognition

Google Analytics won the following awards in the Website Analytics category

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Google Analytics Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Google Analytics.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

90 Likeliness to Recommend

98 Plan to Renew

90 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+90 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Google Analytics?

2% Negative
4% Neutral
94% Positive

Pros

  • Reliable
  • Performance Enhancing
  • Enables Productivity
  • Helps Innovate

Feature Ratings

Average 86

Audience Segmentation

87

Device and Browser Analytics

87

Audience Demographics

86

Paid Search Integration

86

Conversion Analysis

86

Data Visualization

86

Search Engine Optimization

86

Customer Value Analysis

85

Customer Journey Modelling

83

Social Media Analytics

83

API Framework

82

Vendor Capability Ratings

Average 83

Business Value Created

87

Breadth of Features

86

Quality of Features

86

Ease of Implementation

85

Ease of Data Integration

84

Product Strategy and Rate of Improvement

83

Ease of IT Administration

83

Availability and Quality of Training

82

Ease of Customization

82

Usability and Intuitiveness

81

Vendor Support

77

Google Analytics Reviews

Myra W.

  • Role: Information Technology
  • Industry: Finance
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jun 2020

Success Installation and Accurate Results

Likeliness to Recommend

10 /10

What differentiates Google Analytics from other similar products?

A product that is issued for free by the developer and also functions so well is what Google Analytics do. Again, Google Analytics has a design that is intuitive and works easily with other software to issue comprehensive and appropriate content and results. The training of how to run Google Analytics is offered by the vendor.

What is your favorite aspect of this product?

Google Analytics is know for comprehensive and reliable information and inference regarding the digital analysis in a company Furthermore, Google Analytics increases the awareness that companies have towards their customers. And lastly, Google Analytics comes for free.

What do you dislike most about this product?

Google Analytics is making companies know how customers perceive them, which is a major thing, and we appreciate that. Nonetheless, the developer should also keep the users so up-to-date and hence, have good information on how it works.

What recommendations would you give to someone considering this product?

Digital analysis is a major thing that issues companies information when they want to make decisions about their clients. Also, any company has the freedom of taking the advantage of the application.

Pros

  • Continually Improving Product
  • Enables Productivity
  • Trustworthy
  • Unique Features

Rachel S.

  • Role: Operations
  • Industry: Other
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Jun 2020

Excellent product, but requires some education.

Likeliness to Recommend

10 /10

What differentiates Google Analytics from other similar products?

Google Analytics ties into all things Google. Google rules the world of SEO so using one of Google's products is only going to help improve SEO for your clients.

What is your favorite aspect of this product?

The ability to go from one client's account to the next with ease.

What do you dislike most about this product?

You need to take some classes, watch training videos, or go through the extensive certification program to really understand how to find what you need.

What recommendations would you give to someone considering this product?

Using Google Analytics is a no-brainer for businesses or agencies. While it will require some training/education; the benefits well offset the cons.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

joan M.

  • Role: Human Resources
  • Industry: Insurance
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jun 2020

Advanced Analytical Tool

Likeliness to Recommend

10 /10

What differentiates Google Analytics from other similar products?

Google Analytics Is a issues companies with rich insight regarding their web site. Also, Google Analytics is the has a digital analytical feature, and which helps savvy marketers. With Google Analytics, and measuring of the web traffic is something too easy, but and it even understands the devices used, locations, and even the time, contrary to other products.

What is your favorite aspect of this product?

For simple purposes, you can analyze the web traffic of your website with Google Analytics and and that is an excellent way. Two, identifying the time and the device used to visit a site is a feature which is included in Google Analytics. Google Analytics also works with the SEO, hence, improving the awareness of the company.

What do you dislike most about this product?

Google Analytics has not shown a major problem to and there are enough guides. But for new users, theybfind it complex more so on the dashboard, the and hence, during training, the developer should focus on that. Lastly, Google Analytics should provide a segmented report to make it more authentic.

What recommendations would you give to someone considering this product?

Google Analytics is the only tool that will deliver high quality information about the traffic of your company. The software works with charts, and graphs, and tables, and others, and therefore, take the initiative of implementing the software.

Pros

  • Continually Improving Product
  • Enables Productivity
  • Trustworthy
  • Unique Features

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