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Google Analytics Logo Award Winner Product Badge
Google Analytics Logo Award Winner Product Badge
Google

Google Analytics

Composite Score
8.9 /10
CX Score
9.2 /10
Google Analytics
8.9 /10

What is Google Analytics?

Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.

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Awards & Recognition

Google Analytics won the following awards in the Website Analytics category

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Google Analytics Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Google Analytics.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

90 Likeliness to Recommend

98 Plan to Renew

90 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+90 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Google Analytics?

2% Negative
4% Neutral
94% Positive

Pros

  • Reliable
  • Performance Enhancing
  • Enables Productivity
  • Helps Innovate

Feature Ratings

Average 86

Audience Segmentation

87

Device and Browser Analytics

87

Audience Demographics

86

Paid Search Integration

86

Conversion Analysis

86

Data Visualization

86

Search Engine Optimization

86

Customer Value Analysis

85

Customer Journey Modelling

83

Social Media Analytics

83

API Framework

82

Vendor Capability Ratings

Average 83

Business Value Created

87

Breadth of Features

86

Quality of Features

86

Ease of Implementation

85

Ease of Data Integration

84

Product Strategy and Rate of Improvement

83

Ease of IT Administration

83

Availability and Quality of Training

82

Ease of Customization

82

Usability and Intuitiveness

81

Vendor Support

77

Google Analytics Reviews

Devdan A.

  • Role: Sales Marketing
  • Industry: Other
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Dec 2020

Wider performance display.

Likeliness to Recommend

9 /10

What differentiates Google Analytics from other similar products?

One of the things that make Google Analytics different from other web analysis platforms is that this platform contains a more automated service, a service which collects all the information and performs automatic analysis and graphics for the user, with the In order to save work time and not have to do the graphics manually. Google Analytics designs gantt diagrams and works through the collected figures, therefore, it will be very difficult for there to be a fault in the information captured.

What is your favorite aspect of this product?

What I like the most about Google Analytics is that this platform allows me to carry out the entire monitoring process and offers me a complete visualization of all the performance of my website, just by accessing it from its mobile phone application, this application is fantastic , reflects the information in real time and allows each data to be viewed instantly. Thank you very much for this perfectly developed application.

What do you dislike most about this product?

I believe that I do not have any type of complaint about the behavior or general operation that Google Analytics has provided me since I started using it, this platform has been incredible and has allowed us to monitor all the traffic of our website without the need to configure or having to perform a late process. It is excellent to monitor our website instantly.

What recommendations would you give to someone considering this product?

I would recommend this platform because it has a much simpler process than other platforms to be able to analyze web traffic, growth in visits and the management of all the clicks in the Ads of the web page. I believe that Google Analytics offers perfect accessibility to the user, which is expanded to all types of devices, which helps to make it more feasible to be able to visualize all the performance of a website.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Tony P.

  • Role: Information Technology
  • Industry: Not for Profit
  • Involvement: IT Leader or Manager
Validated Review
Verified Reviewer

Submitted Dec 2020

Google analytics is a powerful SEO

Likeliness to Recommend

8 /10

What differentiates Google Analytics from other similar products?

It's cost is free and it has a lot of features

What is your favorite aspect of this product?

Cost, availability of features, reporting

What do you dislike most about this product?

It can be hard to understand and learn to use

What recommendations would you give to someone considering this product?

Take as much training as possible

Pros

  • Unique Features
  • Saves Time
  • Helps Innovate
  • Continually Improving Product

Martin Q.

  • Role: Sales Marketing
  • Industry: Finance
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Dec 2020

Teamwork for better web monitoring.

Likeliness to Recommend

8 /10

What differentiates Google Analytics from other similar products?

Since I started working in this company, we have used several web analysis platforms, which have given us excellent data management and have provided perfect monitoring of web traffic, however, the use of Google Analytics has given its touch of difference by providing us with a freer network where we can have a better management of our data. Google Analytics offers a totally stable network where different employees can have access, all of them can manage the web traffic process, and in this way, make it more productive.

What is your favorite aspect of this product?

One of the things that have most caught my attention about Google Analytics is that this platform offers me a service in real time, with which I can have excellent monitoring of each of the movements made on my website and on the visitors of the same. I can have the ability to have an overview of each of the visitors and the clicks that my sections have on the web, and I can also maintain an interaction with visitors 24 hours a day. It's great to be able to view everything in real time without having to wait a long time for the platform to process customer information.

What do you dislike most about this product?

One of the things that I would criticize negatively about Google Analytics is that it is not a very well optimized system for the study and exact monitoring of the clicks and impressions of an Ads inserted by Google. Google Analytics is not able to accurately count clicks, causing us to not be able to insert Google Ads advertising due to the low precision in the accounting of clicks and views. This is the only negative factor that I have noticed about Google Analytics, since most of it works perfectly.

What recommendations would you give to someone considering this product?

My Google Analytics recommendation would be a recommendation for any company that needs to have accessibility to a platform that provides constant information on each movement of the web page. Google Analytics, despite the very imprecise operation that it has in Google Ads, has excellent precision for counting visits and to be able to know where web traffic comes from. It is a very orderly platform and capable of allowing teamwork which helps to supervise this website.

Pros

  • Reliable
  • Enables Productivity
  • Trustworthy
  • Unique Features

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