What is Google Analytics?
Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.
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Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
to access more information on Google Analytics.
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
90 Likeliness to Recommend
98 Plan to Renew
90 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+90 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Google Analytics?
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Helps Innovate
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Audience Segmentation
Device and Browser Analytics
Audience Demographics
Paid Search Integration
Conversion Analysis
Data Visualization
Search Engine Optimization
Customer Value Analysis
Customer Journey Modelling
Social Media Analytics
API Framework
Vendor Capability Ratings
Business Value Created
Breadth of Features
Quality of Features
Ease of Implementation
Ease of Data Integration
Product Strategy and Rate of Improvement
Ease of IT Administration
Availability and Quality of Training
Ease of Customization
Usability and Intuitiveness
Vendor Support
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A/B Testing
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Google Analytics Reviews
Victoria H.
- Role: Information Technology
- Industry: Other
- Involvement: IT Leader or Manager
Submitted Jan 2021
Excellent tool
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
It is very convenient in monitoring the number of visitors who visits our website.
What is your favorite aspect of this product?
It tracks the number of clients who visits our website and gives timely insights on our products and services.
What do you dislike most about this product?
It has been working well since we deployed it and I have not experienced any problem.
What recommendations would you give to someone considering this product?
I totally recommend this great platform in any company.
Pros
- Continually Improving Product
- Reliable
- Performance Enhancing
- Trustworthy
- Role: Information Technology
- Industry: Other
- Involvement: End User of Application
Submitted Jan 2021
Unbeatable way to view website visits
Likeliness to Recommend
Pros
- Performance Enhancing
- Trustworthy
- Unique Features
- Efficient Service
Alisson L.
- Role: Sales Marketing
- Industry: Healthcare
- Involvement: End User of Application
Submitted Jan 2021
I can have better decision making
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Google Analytics can be a bit advanced with its functions but at the implementation level it is very easy from the basic level. You may need a bit of experience to use this platform but documentation and tutorials are easily found to improve the experience and to optimize the performance of your website and easily measure your traffic. With Google Analytics you can get a better vision of how you can make improvements that allow better efficiency in performance on the site, with this you can also have better decision-making based on the visitors that are obtained.
What is your favorite aspect of this product?
I like that it can work with a single window where it is good to see everything that is happening on the website where it is implemented. I can obtain detailed analysis of the traffic that is happening, counting on demographic data as well as direct traffic, organic traffic and any type of traffic. I can see both the cumulative site visits as well as the segment visits when it comes to detailing each page. With the reports that are generated, I can plan a better strategy to provide a better experience for clients, users and potential clients.
What do you dislike most about this product?
I can't exactly measure the metrics where the click stream generated by third-party platforms is measured. It would be better if the search console could be integrated, which helps me a lot to get better results in making decisions within the website and make the respective improvements. With this I have nothing else that I do not like about Google Analytics.
What recommendations would you give to someone considering this product?
With Google Analytics you can have a better breakdown of information about all the traffic generated, you have a great advantage of this tool that you can use it for free for your company which is starting to grow and thus apply the necessary improvements according to the behavior of the sites managed websites.
Pros
- Continually Improving Product
- Performance Enhancing
- Enables Productivity
- Trustworthy
