What is Google Analytics?
Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.
Company Details
Need Assistance?
We're here to help you with understanding our reports and the data inside to help you make decisions.
Get AssistanceGoogle Analytics Ratings
Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
to access more information on Google Analytics.
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
90 Likeliness to Recommend
98 Plan to Renew
90 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+90 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Google Analytics?
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Helps Innovate
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Audience Segmentation
Device and Browser Analytics
Audience Demographics
Paid Search Integration
Conversion Analysis
Data Visualization
Search Engine Optimization
Customer Value Analysis
Customer Journey Modelling
Social Media Analytics
API Framework
Vendor Capability Ratings
Business Value Created
Breadth of Features
Quality of Features
Ease of Implementation
Ease of Data Integration
Product Strategy and Rate of Improvement
Ease of IT Administration
Availability and Quality of Training
Ease of Customization
Usability and Intuitiveness
Vendor Support
Also Featured in...
Product Analytics
Translation missing: en.product_page.ratings.score 9.0
View Google Analytics in this category (opens in a new tab)
Customer Intelligence
Translation missing: en.product_page.ratings.score 8.7
View Google Analytics in this category (opens in a new tab)
A/B Testing
Translation missing: en.product_page.ratings.score 8.7
View Google Analytics in this category (opens in a new tab)
Google Analytics Reviews
Adrian G.
- Role: Information Technology
- Industry: Education
- Involvement: End User of Application
Submitted May 2021
FANTASTIC One of the most powerful tools available
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Easy to use. The statistics are very complex. Very friendly interface.
What is your favorite aspect of this product?
Ecommerce Tracking
What do you dislike most about this product?
There's nothing. Is a perfect 'software' in my opinion.
What recommendations would you give to someone considering this product?
Yes! OF COURSE !!!
Pros
- Helps Innovate
- Reliable
- Trustworthy
- Efficient Service
Sasha B.
- Role: Finance
- Industry: Other
- Involvement: End User of Application
Submitted May 2021
Obtaining data in real time.
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Google Analytics stands out a lot as a platform for web analysis, due to its high capacity to collect accurate information about visitor clicks. This platform differs from others because it is capable of accurately collecting clicks, blocking invalid clicks and preventing these invalid clicks from being collected and affecting the reports made by the platform. In addition, it is capable of tracking the visit of each person regardless of whether it has an extension that blocks this web tracking, while other platforms do not have the possibility of doing this.
What is your favorite aspect of this product?
My favorite aspect is that it has a real-time operation for all graphs in general. Google Analytics allows me to visualize the graphs in real time, where I can know exactly the behavior that my website is having, which section is having the most impact on customers and I can also know geographic data of the customers in real time. In addition, I love the way I can view the reports generated by the filters, to know exact information to my liking or depending on the information that I am needing at that moment.
What do you dislike most about this product?
This platform must be used with great care. One of the things I didn't like about Google Analyitcs is that it doesn't have the ability to back up Analytics code and logs obtained from my website. Previously, we had a problem where our database was deleted by mistake, and we had to configure it from 0 and report from 0, since we did not have the ability to recover the lost information because Google Analytics does not perform automated backups. This is a much needed feature and I hope it will be integrated soon.
What recommendations would you give to someone considering this product?
Google Analytics is the essential platform for all those companies that are looking for a way to collect accurate data about the behavior of their website and the traffic they generate with that website. This platform has personalized and automated reports, where you can see the viewing rate and you can know geographical data about visitors, to learn more about where the visits come from on a daily basis. It is a very complete software, easy to use and that guarantees the obtaining of data in real time.
Pros
- Reliable
- Trustworthy
- Unique Features
- Effective Service
Diego N.
- Role: C-Level
- Industry: Consulting
- Involvement: Business Leader or Manager
Submitted Apr 2021
Robust set of analytic features but confusing UI
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
It has the power of Google's backend to give you not only accurate data but the ability to cross it with other Google services, when possible.
What is your favorite aspect of this product?
It helps me identify if marketing strategies are being well placed and having the desiderd effect before it becomes a problem for the company.
What do you dislike most about this product?
The UI has grown over the years into a rather convoluted thing. It used to be streamlined and easy to navigate, but now it's very easy not to find that one filter or that one panel you really need. Settings is also a nightmare. The Android app is less problematic though.
What recommendations would you give to someone considering this product?
This is almost mandatory if you want to understand who is accessing your site, specially if you expect visits to be converted into sales or calls.
Pros
- Respectful
- Reliable
- Enables Productivity
- Continually Improving Product
Cons
- Commodity Features
- Inhibits Innovation
- Vendor Friendly Policies
