What is Google Analytics?
Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.
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Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
to access more information on Google Analytics.
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
90 Likeliness to Recommend
98 Plan to Renew
90 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+90 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Google Analytics?
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Helps Innovate
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Audience Segmentation
Device and Browser Analytics
Audience Demographics
Paid Search Integration
Conversion Analysis
Data Visualization
Search Engine Optimization
Customer Value Analysis
Customer Journey Modelling
Social Media Analytics
API Framework
Vendor Capability Ratings
Business Value Created
Breadth of Features
Quality of Features
Ease of Implementation
Ease of Data Integration
Product Strategy and Rate of Improvement
Ease of IT Administration
Availability and Quality of Training
Ease of Customization
Usability and Intuitiveness
Vendor Support
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Product Analytics
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Customer Intelligence
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A/B Testing
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Google Analytics Reviews
Arnold W.
- Role: Information Technology
- Industry: Other
- Involvement: End User of Application
Submitted Jun 2021
Best for visualizing website data
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
This service has an endless number of companies that offer similar services, either for free or paid, but none of them is at the level of Google Analytics, it has been continuously advancing and updating for many years, what I think is good is its way to work, with just a code on our site we can get a lot of data from this
What is your favorite aspect of this product?
Google analytics is used to know from where a person visits us, be it, device, city, possible age of the person, and their gender. It also gives us a fairly understandable graph which we can use to give us an idea of how our website is progressing, it also shows us how many hours or minutes the person was interacting within our site, even knowing if the visit was direct or from a network social in specific.
What do you dislike most about this product?
The problems that I have had with google analytics so far have been minimal, one of them is that the section of visualizing the views in real time is not very good, it tends to give delays which causes me to lose a lot of information that for me would be super It is valuable to have, also that from my device it is not 100% compatible but I suppose that my smartphone model also influenced a lot
What recommendations would you give to someone considering this product?
When you create a website you want to know the people who visit and how often they do it, this is the perfect tool to do it and achieve much more segmenting the website, we have to take a good look at every detail that this service provides us so far. It is one of the best I have used, always very attentive and there are many tutorials on the internet as a support base in case you have any questions or errors
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Trustworthy
Shayna A.
- Role: Student Academic
- Industry: Education
- Involvement: IT Leader or Manager
Submitted Jun 2021
Best tool to visualize and monitor data.
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
The user level activity can also be viewed along with the overall Traffic to the site.
What is your favorite aspect of this product?
The graphs are all predetermined which makes it easy for user to adapt to the visuals and derive useful insights.
What do you dislike most about this product?
I do not see anything that should be disliked about Google Analytics.
What recommendations would you give to someone considering this product?
Google Analytics is a wonderful platform which provides complete data Analytics of our website visitors. The best part of this application is we can find the number of visitors visiting our website in all time.
Pros
- Helps Innovate
- Enables Productivity
- Effective Service
- Respectful
Maliha S.
- Role: Sales Marketing
- Industry: Retail
- Involvement: End User of Application
Submitted Jun 2021
Features are good but disorganised
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
easy to use and learn.
What is your favorite aspect of this product?
The UI is simple
What do you dislike most about this product?
Too many panels, gets confusing sometimes
What recommendations would you give to someone considering this product?
Buy it and connect to your website but monitor metrics daily.
Pros
- Helps Innovate
- Performance Enhancing
- Saves Time
- Acts with Integrity
Cons
- Commodity Features
- Less Productive
