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Google Analytics Logo Award Winner Product Badge
Google

Google Analytics

Composite Score
8.9 /10
CX Score
9.2 /10
Google Analytics
8.9 /10

What is Google Analytics?

Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.

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Awards & Recognition

Google Analytics won the following awards in the Website Analytics category

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Google Analytics Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Google Analytics.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

90 Likeliness to Recommend

98 Plan to Renew

90 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+90 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Google Analytics?

2% Negative
4% Neutral
94% Positive

Pros

  • Reliable
  • Performance Enhancing
  • Enables Productivity
  • Helps Innovate

Feature Ratings

Average 86

Audience Segmentation

87

Device and Browser Analytics

87

Audience Demographics

86

Paid Search Integration

86

Conversion Analysis

86

Data Visualization

86

Search Engine Optimization

86

Customer Value Analysis

85

Customer Journey Modelling

83

Social Media Analytics

83

API Framework

82

Vendor Capability Ratings

Average 83

Business Value Created

87

Breadth of Features

86

Quality of Features

86

Ease of Implementation

85

Ease of Data Integration

84

Product Strategy and Rate of Improvement

83

Ease of IT Administration

83

Availability and Quality of Training

82

Ease of Customization

82

Usability and Intuitiveness

81

Vendor Support

77

Google Analytics Reviews

Jimmy E.

  • Role: Information Technology
  • Industry: Other
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Aug 2021

There is no better way to view web visits

Likeliness to Recommend

9 /10

What differentiates Google Analytics from other similar products?

I have already used several companies to which I have sent money to access their platform and the result practically scammed because they do not give me what I am asking for, they do not give what they offer apart from the amount of money they ask for it is totally absurd the data thrown is random that with Google analytics, which is a serious company capable of giving you the most accurate data worldwide and in technology, I always fully trust Google analytics

What is your favorite aspect of this product?

Google analytics has always seemed to me to be one of the companies with the highest performance and growth in the world because currently thousands of companies create web pages this service is used to know where and how visits to our website arrive, be it geographic location, time of visit On the old device web page where the person connects one of the important companies worldwide in terms of knowing this type of thing because apart from it is very safe we ​​can fully trust their system that our data will not come, the data thrown is extremely dependable

What do you dislike most about this product?

What I don't like about this is that the moment of seeing things in real time sometimes lags the visits a bit and they do not arrive in real time as it should which makes me feel a bit uncomfortable because sometimes I think that nobody is reading or the publications are not reaching them For which I think I lose Public in some way or some time but then with letting pass a while it is updated and everything is perfect if they should put a little more effort that because it creates a bit of annoyance

What recommendations would you give to someone considering this product?

Currently there are many companies and people who want to develop their own brand for which I recommend that you create a page builder on your website but attach the Google analytics code in your header so that they can check the visits and everything with more accurate data and so you can be more exact with the publications you have to make and know the specific traffic for a greater experience for the user and therefore better performance for us that is why I recommend it

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Trustworthy

Saad Zafar S.

  • Role: Operations
  • Industry: Transportation
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jul 2021

A Solid Software for Analytics

Likeliness to Recommend

7 /10

What differentiates Google Analytics from other similar products?

They are providing anonymized traffic data, instead of event-based tracking model designed to track specific actions users take within a product.

What is your favorite aspect of this product?

I love the aspect of Conversion tracking and keywords referrals.

What do you dislike most about this product?

The unwanted information along with the fact Google cannot track everything that happens on a web site so any numbers shown on reports should be treated as approximations.

What recommendations would you give to someone considering this product?

They can definitely consider a switch if they can coming from Adobe Analytics!

Pros

  • Enables Productivity
  • Includes Product Enhancements
  • Performance Enhancing
  • Unique Features

Jacob G.

  • Role: Sales Marketing
  • Industry: Other
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jul 2021

Best Web Analytics Software

Likeliness to Recommend

9 /10

What differentiates Google Analytics from other similar products?

Google Analytics offers many free tools that makes it easy to analyze website data to know the performance of the website traffic and digital campaigns. In addition, the tool also offers mobile app analytics capabilities unlike many competitors.

What is your favorite aspect of this product?

I like that most Google Analytics tools are free The software makes it easy to track traffic in real-time and we can use this information to target traffic and better our website and business. Using Google Analytics is easy and the dashboard is attractive and easy to understand.

What do you dislike most about this product?

I cannot really think of any problems or anything I wanted to do and I couldn't with Google Analytics. It works perfectly.

What recommendations would you give to someone considering this product?

I would gladly recommend Google Analytics because it works and it is very affordable as well. It is what your business needs if your are looking for a web or mobile app analytics solution.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

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