What is Google Analytics?
Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.
Company Details
Need Assistance?
We're here to help you with understanding our reports and the data inside to help you make decisions.
Get AssistanceGoogle Analytics Ratings
Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
to access more information on Google Analytics.
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
90 Likeliness to Recommend
98 Plan to Renew
90 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+90 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Google Analytics?
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Helps Innovate
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Audience Segmentation
Device and Browser Analytics
Audience Demographics
Paid Search Integration
Conversion Analysis
Data Visualization
Search Engine Optimization
Customer Value Analysis
Customer Journey Modelling
Social Media Analytics
API Framework
Vendor Capability Ratings
Business Value Created
Breadth of Features
Quality of Features
Ease of Implementation
Ease of Data Integration
Product Strategy and Rate of Improvement
Ease of IT Administration
Availability and Quality of Training
Ease of Customization
Usability and Intuitiveness
Vendor Support
Also Featured in...
Product Analytics
Translation missing: en.product_page.ratings.score 9.0
View Google Analytics in this category (opens in a new tab)
Customer Intelligence
Translation missing: en.product_page.ratings.score 8.7
View Google Analytics in this category (opens in a new tab)
A/B Testing
Translation missing: en.product_page.ratings.score 8.7
View Google Analytics in this category (opens in a new tab)
Google Analytics Reviews
Kel W.
- Role: Information Technology
- Industry: Other
- Involvement: End User of Application
Submitted Aug 2021
The most accurate data of a website
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
For this company it is very easy to obtain this type of data because it issues a code which one has to place in the header of the web page in order to capture as much data as possible from the web site, this is quite effective because many other companies do not. they do the system in the same way and do not capture the amount of data that you really need to know from a website
What is your favorite aspect of this product?
It is essential to use this type of platform such as Google analytics because it gives us a greater vision about the people who are visiting the website, be it replica age and this is an important moment because to keep the audience indicated on a website you have to know if the group or the public is liking the content either by observing the interactions with the videos or with the articles that are published on said website, therefore it is a super indispensable tool for this type of thing today
What do you dislike most about this product?
So far the only negative that is mentioned about the service is that sometimes they do not mark the visits in a wine way, sometimes they are interrupted for a few days until they are updated normally I cannot access the section of in real time I do not know why but it gives me a role some Sometimes I would like they could solve it as soon as possible in order to have a better experience in the service, I would also like you to perhaps give me a paid plan that was much better and with better tools available to us who are users
What recommendations would you give to someone considering this product?
I would like to highly recommend this service because it is a tool created by Google and it has offered me the best service to have my website under surveillance and to know where all the visits come from and to be able to segment more and more to position myself better in Google search this is quite important When it comes to a website that receives visits organically, it is very important to know that its technical support is one of the most qualified in the market, so If you have a website or are in the process, I recommend learning how to use it.
Pros
- Helps Innovate
- Reliable
- Unique Features
- Effective Service
Kelly M.
- Role: Operations
- Industry: Food and Beverage
- Involvement: End User of Application
Submitted Aug 2021
An Excellent Website Analytics Tool
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
This is a reliable website analytics tool that is fast and accurate. Its ease of use also distinguishes it from other tools.
What is your favorite aspect of this product?
The accuracy of Google Analytics makes a great tool. Moreover, it is a superb tool because of its reliability and ease of use.
What do you dislike most about this product?
This is a complete website analytics tool. Nothing irritates me about it.
What recommendations would you give to someone considering this product?
This is a great website analytics tool that you should consider right away. You will love its accuracy.
Pros
- Continually Improving Product
- Reliable
- Performance Enhancing
- Enables Productivity
Violet C.
- Role: Sales Marketing
- Industry: Other
- Involvement: IT Leader or Manager
Submitted Aug 2021
Website analytics platform
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
This is the most powerful website analytics and reporting platform.
What is your favorite aspect of this product?
It gives us insights on how our customers are interfering with our websites. It is very powerful in customers data management and automates most services for better self-service delivery. Maintenance of our websites has been very effective since we deployed this great platform.
What do you dislike most about this product?
Google Analytics has never failed us in any day since we deployed it.
What recommendations would you give to someone considering this product?
This is great platform for excellent website management that can be acquired at a fair price and fast ROI.
Pros
- Enables Productivity
- Trustworthy
- Efficient Service
- Inspires Innovation
