What is Google Analytics?
Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.
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Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
to access more information on Google Analytics.
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
90 Likeliness to Recommend
98 Plan to Renew
90 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+90 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Google Analytics?
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Helps Innovate
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Audience Segmentation
Device and Browser Analytics
Audience Demographics
Paid Search Integration
Conversion Analysis
Data Visualization
Search Engine Optimization
Customer Value Analysis
Customer Journey Modelling
Social Media Analytics
API Framework
Vendor Capability Ratings
Business Value Created
Breadth of Features
Quality of Features
Ease of Implementation
Ease of Data Integration
Product Strategy and Rate of Improvement
Ease of IT Administration
Availability and Quality of Training
Ease of Customization
Usability and Intuitiveness
Vendor Support
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A/B Testing
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Google Analytics Reviews
- Role: Sales Marketing
- Industry: Insurance
- Involvement: Business Leader or Manager
Submitted Aug 2024
Bring back the functionality of UA!
Likeliness to Recommend
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Unique Features
Cons
- Less Performance Enhancing
- Less Productive
- Less Efficient Service
Swati B.
- Role: Operations
- Industry: Technology
- Involvement: End User of Application
Submitted Aug 2024
Awesome analytic product so happy to use it
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
this was the first product of its kind rest copied it, also Google offer free certification and lot of learning modules online
What is your favorite aspect of this product?
Google Trust , add on features and linkage to Google suite
What do you dislike most about this product?
it is good product nothing as such to dislike
What recommendations would you give to someone considering this product?
Go for it- get trained through easily available google learning module. get certification and get most of your data- visualize data to make more sense
Pros
- Helps Innovate
- Reliable
- Enables Productivity
- Inspires Innovation
Rishabh P.
- Role: Sales Marketing
- Industry: Technology
- Involvement: IT Leader or Manager
Submitted Aug 2024
Accurate data reporting for marketing campaigns!
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
The most amazing part is that its product of google and the analytics data reports we get from web sights through google tag is very very useful for us. The new update of google analytics has live tracking which is totally impressive and helpful at the same time. We use it for customizing our campaigns for best return on investments.
What is your favorite aspect of this product?
I really like how easy to integrate with website it is and all instructions are easily available on the manual for smooth setup. It is also easy to teach new interns as well .
What do you dislike most about this product?
No dislike from my side, within my usage time i have faced no issue with the platform.
What recommendations would you give to someone considering this product?
It would be best to use gtm with google analytics for best output.
Pros
- Helps Innovate
- Enables Productivity
- Effective Service
- Respectful
