What is Google Analytics?
Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
90 Likeliness to Recommend
98 Plan to Renew
90 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+90 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Google Analytics?
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Helps Innovate
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Audience Segmentation
Device and Browser Analytics
Audience Demographics
Paid Search Integration
Conversion Analysis
Data Visualization
Search Engine Optimization
Customer Value Analysis
Customer Journey Modelling
Social Media Analytics
API Framework
Vendor Capability Ratings
Business Value Created
Breadth of Features
Quality of Features
Ease of Implementation
Ease of Data Integration
Product Strategy and Rate of Improvement
Ease of IT Administration
Availability and Quality of Training
Ease of Customization
Usability and Intuitiveness
Vendor Support
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A/B Testing
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Google Analytics Reviews
Truman L.
- Role: Sales Marketing
- Industry: Media
- Involvement: End User of Application
Submitted Jun 2022
Tracking solutions for websites
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
There are a few crucial areas where it can be helpful for consumers, like visitor tracking on websites, which shows all of the visitors to a website over time, and website funnels for filtration. Finally, this platform is integrated with other pertinent technologies. I adore the analytics offered by Google Analytics. Even if I recommend using other analytics programs, I would still advise using Google Analytics.
What is your favorite aspect of this product?
Building an audience is excellent for connecting to ad platforms and for simply analyzing how that audience uses your website. Simple conversion/goal configurations that are also compatible with your advertising networks. You can quickly set up targeting on other platforms based on these insights by using the demographic data collected to identify who interacts with your website the best.
What do you dislike most about this product?
When you first use it, it's difficult to understand. Its terminology and usage are not always straightforward. Although it has a lovely design, once you know how to use it, it takes a lot of trial and error to utilize it correctly at first. Additionally, even though it is capable of everything, you can only use it for the proper search if you know how to utilize it.
What recommendations would you give to someone considering this product?
Every year, I have thoroughly enjoyed expanding my knowledge of analytics and how to locate the precise data I need. The training materials are excellent as well; it is quite helpful to pick up new skills as you go. Links to Google Search Console that can be used to extract organic search terms.
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Trustworthy
Khurshid S.
- Role: Sales Marketing
- Industry: Technology
- Involvement: Initial Implementation
Submitted Jun 2022
Too good, a lot of benefits
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
I haven't seen an Analytics platform like Google Analytics. All the other competitors or similar analytics providers are way way behind what Google can offer for free.
What is your favorite aspect of this product?
The best part is filtering data by platform, referrals, date, gender, location, and a lot of variables.
What do you dislike most about this product?
Very difficult to understand at first when you haven't used it or similar products.
What recommendations would you give to someone considering this product?
Please work on UI/UX
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Trustworthy
Cons
- Vendor Friendly Policies
- Vendor's Interest First
- Less Generous
Joe S.
- Role: Sales Marketing
- Industry: Education
- Involvement: Business Leader or Manager
Submitted Jun 2022
Critical to business decisions
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Foundational Google thinks about data differently. They truly are trying to ensure they provide a flexible platform for any business to gain insights from their digital presence.
What is your favorite aspect of this product?
GA4 moving to events has made it clearer what we want to track as an organization.
What do you dislike most about this product?
GA4 stills feels to be missing some crucial broiler plate reports.
What recommendations would you give to someone considering this product?
Follow best practices and implement GA4 with Google tag manager.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
