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Google Analytics Logo Award Winner Product Badge
Google

Google Analytics

Composite Score
8.9 /10
CX Score
9.2 /10
Google Analytics
8.9 /10

What is Google Analytics?

Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.

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Awards & Recognition

Google Analytics won the following awards in the Website Analytics category

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Google Analytics Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Google Analytics.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

90 Likeliness to Recommend

98 Plan to Renew

90 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+90 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Google Analytics?

2% Negative
4% Neutral
94% Positive

Pros

  • Reliable
  • Performance Enhancing
  • Enables Productivity
  • Helps Innovate

Feature Ratings

Average 86

Audience Segmentation

87

Device and Browser Analytics

87

Audience Demographics

86

Paid Search Integration

86

Conversion Analysis

86

Data Visualization

86

Search Engine Optimization

86

Customer Value Analysis

85

Customer Journey Modelling

83

Social Media Analytics

83

API Framework

82

Vendor Capability Ratings

Average 83

Business Value Created

87

Breadth of Features

86

Quality of Features

86

Ease of Implementation

85

Ease of Data Integration

84

Product Strategy and Rate of Improvement

83

Ease of IT Administration

83

Availability and Quality of Training

82

Ease of Customization

82

Usability and Intuitiveness

81

Vendor Support

77

Google Analytics Reviews

Sirish R.

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jul 2022

The best analytics software ever

Likeliness to Recommend

9 /10

What differentiates Google Analytics from other similar products?

When sending email campaigns, landing pages are very much crucial. Google Analytics helps users understand the performance of their landing pages and other webpages better. The main differentiator factor that I would say with Google Analytics is the precise and real time customer data and information that we get.

What is your favorite aspect of this product?

I like tracking the behavior flow of all my users. With Google Analytics, you can easily track upto 5 levels of user behavior which is of great use to me. Also, I like how the reports are visually presented to us

What do you dislike most about this product?

It might be difficult for new users to understand Google Analytics as it is very vast

What recommendations would you give to someone considering this product?

I would say, Google Analytics is a definite must for all companies to understand how their website is performing and I would definitely recommend this

Pros

  • Helps Innovate
  • Performance Enhancing
  • Enables Productivity
  • Unique Features

Mohiuddin R.

  • Role: Information Technology
  • Industry: Other
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Jul 2022

Analysis and Decision taking is now easy.

Likeliness to Recommend

8 /10

What differentiates Google Analytics from other similar products?

The platform's rich information makes it easier to comprehend user behavior and adjust website content accordingly. The dashboard provides us with information on user demographics, interaction patterns, and preferences with just a few lines of code added to our application code. It offers a number of extra capabilities that are fully adjustable and graphical user interfaces that can display even more information for more in-depth study.

What is your favorite aspect of this product?

It is essential in delivering website analytics because it is easy to use, trustworthy, interesting, makes the best use of data, and provides credible reports on nearly all of the topics that matter to the majority of website owners. helps me better understand what I need do for my website and blog every day so that I may improve my readership and outcomes.

What do you dislike most about this product?

Setting it up and customizing it was challenging. I still think there are many things on the site that are too advanced for a beginner to use to their full potential. For people like myself to know which features to employ for the maximum output, lessons for popular use cases like blog websites and portfolio websites would be beneficial.

What recommendations would you give to someone considering this product?

Any IT company should have it.

Pros

  • Continually Improving Product
  • Reliable
  • Enables Productivity
  • Trustworthy

Cons

  • Less Efficient Service
  • Less Friendly Negotiation

Robert P.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: IT Leader or Manager
Validated Review
Verified Reviewer

Submitted Jul 2022

We track objectives and events via Google Analytic

Likeliness to Recommend

9 /10

What differentiates Google Analytics from other similar products?

Targets and happenings are monitored with the use of Google Analytics. We need to keep track of several domains, each with its own currency, in a single account. In order to determine which of our marketing strategies is yielding the best results, we can utilize Google Analytics' advanced cross-domain monitoring to monitor the success of each of our many channels.

What is your favorite aspect of this product?

When it comes to monitoring the success of our clients' websites, we rely on Google Analytics. To ensure our clients are getting a good return on their investment, we also utilize it to monitor the performance of their Google Ads campaigns. We can also help our customers spend their digital advertising budgets wisely by using Google Analytics to track where their ads are performing best in the vast and ever-changing digital landscape.

What do you dislike most about this product?

Downloading Google Analytics many times will reveal funnel statistics but not underlying patterns. It's possible to generate personalized reports, but not charts; for that, you'll need to export the information and work with it offline. Using the same segments and reporting parameters might yield varying outcomes.

What recommendations would you give to someone considering this product?

Google Analytics is a must-have if your company has a website, as it allows you to monitor traffic and conversions. If you want to increase your website's marketing efforts, you need to track visitor data to see which strategies are working and which ones aren't. In today's complicated digital landscape, it is impossible to efficiently manage a website without the in-depth data that Google Analytics provides.

Pros

  • Helps Innovate
  • Reliable
  • Performance Enhancing
  • Enables Productivity

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