What is Google Analytics?
Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.
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Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
to access more information on Google Analytics.
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
90 Likeliness to Recommend
98 Plan to Renew
90 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+90 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Google Analytics?
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Helps Innovate
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Audience Segmentation
Device and Browser Analytics
Audience Demographics
Paid Search Integration
Conversion Analysis
Data Visualization
Search Engine Optimization
Customer Value Analysis
Customer Journey Modelling
Social Media Analytics
API Framework
Vendor Capability Ratings
Business Value Created
Breadth of Features
Quality of Features
Ease of Implementation
Ease of Data Integration
Product Strategy and Rate of Improvement
Ease of IT Administration
Availability and Quality of Training
Ease of Customization
Usability and Intuitiveness
Vendor Support
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Product Analytics
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Customer Intelligence
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A/B Testing
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Google Analytics Reviews
Mohini T.
- Role: Human Resources
- Industry: Technology
- Involvement: Business Leader or Manager
Submitted Sep 2022
Incredible, quick and versatile analytics software
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
It helps me to choose and select the data with reports, insights, and analytics based on the customization made by the user with graphical and visual reports. Also, it helps in identifying the traffic according to the regions, genders, interests, etc, Using which we can promote and create the new marketing campaign with the inbuilt templates. It is one of the best tools in the market.
What is your favorite aspect of this product?
Live analysis of the visitors over the product and website tracking is one of the finest features of this software. Using this feature, we can track the live activities with their location, the number of clicks, the most visited pages ad much more. The tracking and tracking features are totally outstanding.
What do you dislike most about this product?
It is a very vast software having lots of features and takes a lot of time to learn all of them and use them with full potential. Complexity in implementing custom metrics. UI is a little messy and needs to be more organized.
What recommendations would you give to someone considering this product?
I would recommend Google Analytics to those who are looking for the accuracy n reports and the exact reports for the tracking of their marketing and sales campaign with det
Pros
- Efficient Service
- Fair
- Altruistic
- Client's Interest First
Cons
- Less Productive
- Wastes Time
- Vendor Friendly Policies
Sanjiv S.
- Role: Sales Marketing
- Industry: Other
- Involvement: End User of Application
Submitted Sep 2022
Brilliant, but complicated product.
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
The amount of features it has is overwhelming. With this, you are empowered with so much information that you can make very lasting changes in your business.
What is your favorite aspect of this product?
It has a feature for almost everything. The analytics are very in-depth and the integrations with social medias, the website itself and tons of other third-party apps is mindblowing!
What do you dislike most about this product?
I really hate how complicated it is and someone who doesn't know how to use it or has no prior experience is gonna regret using this app.
What recommendations would you give to someone considering this product?
I would wholeheartedly recommend this product to anyone with analytical experience that is more than just basic. It is extremely helpful and truly amazing. For newcomers; use it at your own risk!
Pros
- Continually Improving Product
- Enables Productivity
- Unique Features
- Security Protects
Ankit S.
- Role: Sales Marketing
- Industry: Technology
- Involvement: Business Leader or Manager
Submitted Sep 2022
Best analysis platform to track and manage SEO
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
The fantastic Ui and UX make it different from other alternatives. the learning curve for understanding its features gives a great experience. Also, the format of proving the records and data in different ways with visualization as well as one of the impressive features.
What is your favorite aspect of this product?
The web traffic tracking with detailed reports and insights by proving the information of visitors with their clicks and location details as well. Also, it helps in improving the ranking of the website to make it appear at the top of the search. The traffic can be monitored in real-time.
What do you dislike most about this product?
Sometimes it lags a little during the multiple tabs opens at the same time and uses more than one feature. Also, data accuracy is an issue that occurs in some data records and insights. Also, the update and final release of the
What recommendations would you give to someone considering this product?
It is one of the finest tools for analyzing and tracking product and marketing campaigns better than any other alternative. Also, it is user-friendly and easy to operate with a good learning curve.
Pros
- Continually Improving Product
- Trustworthy
- Unique Features
- Efficient Service
Cons
- Less Reliable
- Less Caring
- Less Fair
