What is Google Analytics?
Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
90 Likeliness to Recommend
98 Plan to Renew
90 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+90 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Google Analytics?
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Helps Innovate
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Audience Segmentation
Device and Browser Analytics
Audience Demographics
Paid Search Integration
Conversion Analysis
Data Visualization
Search Engine Optimization
Customer Value Analysis
Customer Journey Modelling
Social Media Analytics
API Framework
Vendor Capability Ratings
Business Value Created
Breadth of Features
Quality of Features
Ease of Implementation
Ease of Data Integration
Product Strategy and Rate of Improvement
Ease of IT Administration
Availability and Quality of Training
Ease of Customization
Usability and Intuitiveness
Vendor Support
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Product Analytics
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Customer Intelligence
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A/B Testing
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Google Analytics Reviews
Muhammad Khalid S.
- Role: Consultant
- Industry: Engineering
- Involvement: End User of Application
Submitted Sep 2022
Easy to use.
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Easily we can tracks and reports website traffic
What is your favorite aspect of this product?
WE can track ore phones, email and password which we forget.
What do you dislike most about this product?
Nothing to say anything about dislikes.
What recommendations would you give to someone considering this product?
Strongly recommend.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
jigna s.
- Role: Student Academic
- Industry: Education
- Involvement: End User of Application
Submitted Sep 2022
Complicated, but amazing nevertheless.
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
It is a powerhouse - an all in one place to get the richest data possible for your needs. I don't think there's any better place.
What is your favorite aspect of this product?
The fact that you can integrate it with any website you own seamlessly is amazing. It offers so many in-depth analytics that are extremely useful for market research.
What do you dislike most about this product?
There are certain things and tasks that are very complicated and could be explained better in terms of tutorials or videos.
What recommendations would you give to someone considering this product?
If you're a trained professional and know your way around this software or have knowledge about advanced data analysis, just go for it blindly.
Pros
- Helps Innovate
- Continually Improving Product
- Enables Productivity
- Unique Features
Dheeraj U.
- Role: Sales Marketing
- Industry: Technology
- Involvement: Business Leader or Manager
Submitted Sep 2022
A tool to monitor and manage multiple web domains
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
It helps me to reduce workload and gives a better visualization of data using different graphs. We can manage and monitor different web domains. It provides vital information that helps to identify problems and make able to take decisions based on analytics.
What is your favorite aspect of this product?
It is a reliable tool to track website analytics and is easy to set up. We can also connect our company email to get regular updates. It has many features to Analyze our data like data insight, dashboard, optimized performance, and efficiency. The dashboard and UI are fantastic and very productive.
What do you dislike most about this product?
Sometimes, it is a little bit difficult to set up and hard to understand for the first time. Its dashboard GUI could be easier to use. Sometimes, it is complicated to find data.
What recommendations would you give to someone considering this product?
This product has outstanding features in the dashboard and the customer service is also mind-blowing. This tool can be recommended if someone needs a good tool for managing the product and web-based results.
Pros
- Continually Improving Product
- Unique Features
- Inspires Innovation
- Caring
Cons
- Less Respectful
