What is Google Analytics?
Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.
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Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
to access more information on Google Analytics.
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
90 Likeliness to Recommend
98 Plan to Renew
90 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+90 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Google Analytics?
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Helps Innovate
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Audience Segmentation
Device and Browser Analytics
Audience Demographics
Paid Search Integration
Conversion Analysis
Data Visualization
Search Engine Optimization
Customer Value Analysis
Customer Journey Modelling
Social Media Analytics
API Framework
Vendor Capability Ratings
Business Value Created
Breadth of Features
Quality of Features
Ease of Implementation
Ease of Data Integration
Product Strategy and Rate of Improvement
Ease of IT Administration
Availability and Quality of Training
Ease of Customization
Usability and Intuitiveness
Vendor Support
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Customer Intelligence
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A/B Testing
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Google Analytics Reviews
Chris C.
- Role: Sales Marketing
- Industry: Shipping
- Involvement: End User of Application
Submitted Sep 2022
comprehensive and deep data solution
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
The most important factor for me is that Google Analytics is the most accurate. Its great at filtering out most bots and avoids counting the same user multiple times
What is your favorite aspect of this product?
I like how flexible the tool is, I've used it for multiple businesses, and it always can always be customised to that business. I can create segments and goals that suit the needs for that business and ensure I can see what matters most to stake holders.
What do you dislike most about this product?
Its blocked by alot of plugins and some browsers, so there could be traffic missing in some cases.
What recommendations would you give to someone considering this product?
use the analytics academy, there's a lot of obscure terminology used on the site
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Vishwjeet N.
- Role: Sales Marketing
- Industry: Engineering
- Involvement: End User of Application
Submitted Sep 2022
Fantastic software for analysis
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Features and data available at the portal
What is your favorite aspect of this product?
Data analysis & integration
What do you dislike most about this product?
Not much have to say about that question
What recommendations would you give to someone considering this product?
Sure, I will recommend if someone ask for it because it's easy to use
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Unique Features
Robert J.
- Role: Information Technology
- Industry: Technology
- Involvement: End User of Application
Submitted Sep 2022
In-depth Performance of the website
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
More customer service and easy to use.
What is your favorite aspect of this product?
All of my websites have Google Analytics integrated. When compared to other analytics websites, it is one of the best. Simply insert the code in the website header to connect it with any website. Its real-time visitor feature is fantastic and provides a report that is entirely correct. I can now simply track the user session duration thanks to Google Analytics. That makes it easier for me to adjust and optimize my blog's performance in accordance with the analytics data. Now that function, which allows me to simply track the source of website traffic, is fantastic.
What do you dislike most about this product?
It would be wonderful if it started giving out visitor IP addresses because it enables us to stop hacker/spam bot attacks. To acquire the IP addresses of the visitors and ban the phone IP addresses, I must now install more plugins or utilize another service. Other than that, it's a fantastic tool for examining the website's overall performance.
What recommendations would you give to someone considering this product?
Knowing visitor metrics such as user retention, repeat visits, session length, real-time visitors, geographical information, devices used to access websites, and much more is helpful to me.
Pros
- Helps Innovate
- Continually Improving Product
- Performance Enhancing
- Trustworthy
