Google Analytics

What differentiates Google Analytics from other similar products?

Google Analytics helps our agency understand our website - and more importantly our clients' websites - at a more granular level than other site analytics platforms. GA helps us better understand the performance of marketing/advertising campaigns, content, products, and more.

What is your favorite aspect of this product?

Google Analytics 4 new integration with Google Ads allows users to see Google Ads data directly in GA.

What do you dislike most about this product?

There is little to no vendor support. You have to research and learn on your own, but Google does provide ample training materials.

What recommendations would you give to someone considering this product?

If you want a "free" website analytics tool that has a robust feature set, GA is the right choice. If you want more premium features and customization, you will need to evaluate other providers and pay for it.

What differentiates Google Analytics from other similar products?

We are using google analytics to know in detail the data and analytics of our website and the behavior of users who enter it and thus know the sections that most search and the general behavior they have, clicks on links and so on, to find the best marketing strategies to attract more traffic to the web.

What is your favorite aspect of this product?

It has analysis of the website and funnel analysis, to know the failures that the page is having and the improvements that we should do. It also allows us to see the entire customer journey on the website, so we can know their interests and change marketing strategies when necessary. The best of all is that the data is generated in real time, so we can have detailed and up to date information of what is happening on our website.

What do you dislike most about this product?

I would like them to go deeper into the email marketing data, as they show the route of the email, but not the links that the customer entered. I would also like the next update to be less confusing, as this one was very difficult for me to get familiar with the program. Redesigning the main panel so that it doesn't look so overloaded would be a great help in improving the navigability of the program.

What recommendations would you give to someone considering this product?

Google Analytics is a great free resource that everyone should know about. While these reports are not as detailed as marketers want, they still provide essential data that allows you to think valuably about the future of your business. It's another tool that helps marketers connect ROI.

What differentiates Google Analytics from other similar products?

What differentiates this service from the others is that it is backed by one of the largest companies that exists... And that by having total control of what our link does on the official page, it is simple to use, since We only have to paste the link or text that they give us and from there we can have access to many options in statistics more than everything. which is important information

What is your favorite aspect of this product?

Google analytics is very useful to me because it facilitates the way in which I keep the information of those who visit my web page, that is, it is clearly seen on the Google analytics page from where they visit me, when, and for how long. Perhaps some other important data but in reality the service is quite complete

What do you dislike most about this product?

What I dislike the most is that sometimes it does not give the complete information and I have to practically guess or average to know what is happening with the visits, I think they could take this complaint more into account

What recommendations would you give to someone considering this product?

Without a doubt I would recommend the service because despite its bad things it is currently one of the best and for this reason I would like to give it a second chance to use it. I do not regret using it and knowing that I have a lot under control thanks to this essential service.