What is Google Analytics?
Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.
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Real user data aggregated to summarize the product performance and customer experience.
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to access more information on Google Analytics.
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
90 Likeliness to Recommend
98 Plan to Renew
90 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+90 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Google Analytics?
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Helps Innovate
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Audience Segmentation
Device and Browser Analytics
Audience Demographics
Paid Search Integration
Conversion Analysis
Data Visualization
Search Engine Optimization
Customer Value Analysis
Customer Journey Modelling
Social Media Analytics
API Framework
Vendor Capability Ratings
Business Value Created
Breadth of Features
Quality of Features
Ease of Implementation
Ease of Data Integration
Product Strategy and Rate of Improvement
Ease of IT Administration
Availability and Quality of Training
Ease of Customization
Usability and Intuitiveness
Vendor Support
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Customer Intelligence
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A/B Testing
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Google Analytics Reviews
Gianluca L.
- Role: Sales Marketing
- Industry: Finance
- Involvement: IT Development, Integration, and Administration
Submitted Oct 2022
The most complete web analytics tool in the market
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Integration with other products, API, Data access and Google's data behind it
What is your favorite aspect of this product?
The new reporting section is very useful in GA4
What do you dislike most about this product?
Customization limitation, data becomes incomplete when you have a granular breakdown.
What recommendations would you give to someone considering this product?
still the best out there
Pros
- Performance Enhancing
- Enables Productivity
- Unique Features
- Inspires Innovation
Vsevolod Z.
- Role: Sales Marketing
- Industry: Technology
- Involvement: End User of Application
Submitted Oct 2022
Best tool for website analytics
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
It is very feature reach, highly developed and mature product.
What is your favorite aspect of this product?
It is very sophisticated. It allows for deep analysis of data and getting insight from reports on how people behave during visit of your site.
What do you dislike most about this product?
It is not good at presenting data on long time frame, starting to "sample" data, skewing reported results.
What recommendations would you give to someone considering this product?
Be prepared to invest time in education, to realise full potential. Also highly recommend to complete Google certification program of Google Analytics
Pros
- Reliable
- Enables Productivity
- Trustworthy
- Unique Features
Andreina P.
- Role: Sales Marketing
- Industry: Insurance
- Involvement: IT Leader or Manager
Submitted Oct 2022
Digital presence for your website
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Google Analytics shows us the performance of our website as well as helps us make decisions about which marketing campaigns are working for our site, which customers we are acquiring and a good evaluation of the web with the amount of data we provide.
What is your favorite aspect of this product?
We are very happy with the web appearance that this provides us for business model, we have found which traffic source is functional for us and where we have to optimize the website according to the user query thanks to this we really enjoy the real time traffic data and seeing how the consumer navigates through the pages of the site.
What do you dislike most about this product?
With its last update the application had a big decline due to many errors both on its website and its mobile app, it had many bugs and the information stopped being clear, Since day 12/04/2019 it does not synchronize well. In the web version it does not show any information has as value 0.
What recommendations would you give to someone considering this product?
We recommend using Google Analytics for better tracking of the number of users at the time of entering a site, what interests they have with the page and help you better understand the content your content, blog or personal project. It is a great free resource.
Pros
- Performance Enhancing
- Trustworthy
- Unique Features
- Inspires Innovation
